Pinterest is the latest website to really gather some impressive momentum in recent weeks and months…..but is it to everyone’s taste?
More importantly, have some people been a little too hasty in jumping to the wrong conclusions, and dismissing the entire concept as a waste of valuable time?
When I first mentioned to Josh, our newest designer, that I was researching a new Blog article based around the possible Small Business potential lurking within Pinterest, he snorted into his glass of weak lemon cordial.
“Pinterest?” he exclaimed. “Waste of time! No marketing potential at all in that. It’s just a website for women. It’s all flower baskets and baking recipes. No scope for marketing in there, unless you’re a florist or a cook.”
Hmmm. I think that young Josh might be going through a bit of a funny phase at the moment, though. He seems a bit too keen on trying to appear all tough and masculine, with an apparent disregard for anything remotely feminine.
It’s ever since we caught him trying to knit that cardigan in his lunchbreak last week.
He actually went to get a tattoo done the other day. He was supposed to be coming back with a bold new image of a dragon eating a tiger fiercely emblazoned across his chest.
He reckoned that he changed his mind at the last minute, as he wanted to save the money for some new bodybuilding equipment instead.
I think we all know that he ran out screaming in terror at the very first sight of that needle.
But coming back to Pinterest…….is it really aimed predominantly at women simply wanting to share recipes? Or is it actually a fabulous new platform with which anyone at all can effortlessly raise their Small Business profile? Just how does it all work anyway?
Let’s take a little look at this intriguing new Social Media channel and try to pin down this platform for ourselves….