Four reasons why your business content could be getting completely ignored.
When you’re trying to whip up a healthy and lively online discussion, do you often find that you end up getting completely ignored?
And is anyone out there paying the slightest bit of attention to what I’m saying right now?
Is this thing even switched on? Helloooooo?
I’m mainly talking about the Sweet Pastry Shop orders that I give to Old Bert every lunchtime.
I present them to him in a variety of formats for maximum impact.
I write them down on paper, I put up the details on the notice board in the canteen, and I even have them printed up on a stylish glossy Menu down in the printing press.
I’m wasting my time though, as I know Old Bert never bothers looking at any of this content.
He seems to prefer injecting a bit of fun into lunchtimes by just trying to guess what everybody wants and getting it all hopelessly wrong.
Still, at least I know the cause of that particular problem.
On a slightly more serious note, it can be frustrating when you fail to generate a response from business content which was designed to get your audience talking…and you don’t really know why it failed.
There could be a very good reason why your Blog article or Social Media post failed to take off in the way you’d planned.
But we can only work on the solution after we’ve first identified the real cause.
Here are four of the most likely reasons why your business marketing content could be getting totally ignored by your audience… CONTINUE READING