Branding your business in colours with hidden meanings.
This quick guide to The Meanings Behind the Colours may just help you to pick out a perfect palette that speaks in the right tones to your target audience…
Designer Josh reckons that everybody here in the Martin Print studio has their own distinctive ‘colour.’
For example, Old Bert is allegedly ‘a vibrant red’ whilst I’ve been told that I am ‘a pale green’.
I did briefly wonder if Josh was claiming that he could see into our souls and identify the true colours of our spiritual beings.
Old Bert is ‘vibrant red’ because of the state he gets in after his regular disagreements with the coffee machine in the canteen, whilst my own ‘pale green’ colour is apparently how I look after a night out drinking rum down at Smokey Joe’s Business Bar.
But on a more serious and slightly less spiritual note, some experts will tell you that each and every colour contains a mood and a hidden meaning.
When you’re picking out the splashes of colour that will breathe life into your marketing goodies and business branding, it can be a big help to understand the secret subliminal meanings behind the colours and the psychological messages you will be conveying with your colour choices.
Of course, I should quickly point out that these are hardly ancient laws set in stone, and different types of people will perceive different types of colours in different types of ways.
It’s also worth remembering that there’s far more to a winning marketing design than just picking out a few colours that seem to fit the mood.
If you’re in need of a professional new design from a team of experienced graphic artists with real marketing know-how, then pop along to the Martin Print website and get in touch. We’d love to hear from you.
However, if you’re simply after a little inspiration for the choice of colours on your next slice of business branding, then the following quick guide could be a handy starting point.
Whether you’re in the early stages of cooking up a new product promotion, a new Brochure, a new set of Business Cards, or even a brand new Logo Design, these pointers could help you send exactly the right messages to your intended audience… CONTINUE READING