What should and shouldn’t appear on the BACK of your Business Card.
Should your Business Card even have a back at all, or is it a side best left blank?
And does the reverse of your Business Card currently contain elements which should ideally be displayed on the front?
It’s a debate which rages on and on down at Smokey Joe’s Business Bar.
Some business owners are convinced that cheaper single-sided designs work better, whilst others believe that double-sided designs – with both a front and a back – will naturally have twice the impact.
So, what’s the final professional verdict?
And what do you need to take into account when cooking up the design for your next set of Business Cards?
Well, I should begin by making it clear that the Number One rule in Print and Design is that there are no rules.
Thanks for reading.
Oh, wait, I’ve got some more space to fill in today’s Blog post, I suppose I’d better expand upon my feelings a little bit.
I wouldn’t dare to present you with a list of strict rules which should be obeyed at all times, and that’s certainly not the point of this article.
Some of the most innovative, creative and memorable Business Cards – or indeed any other slices of cracking professionally produced promotional material – are likely to break all the conventional rules anyway!
But if you’re chewing over the choices of what exactly you could potentially place on the back of your Business Cards, here are just a few general pointers which may help guide you to a final decision…