Are you learning from brilliant business ideas or are you just trying to copy them?
But are you taking true inspiration from the cream of cracking business marketing, or are you simply delivering a weaker imitation?
I know a business owner who goes by the nickname of Tigger.
Last night, he was brave enough to stand up in the middle of Smokey Joe’s Business Bar and make the following insightful announcement;
“I only ever learn from the very best of the very best! I take a promising idea from an experienced professional and I turn it into a genius concept for my own business!”
I suspect that Tigger may have had a few drinks before making this announcement, although I still think he wholeheartedly believed in his own words.
The irony is that less than five minutes earlier, somebody else had stood up in the middle of the bar and said the exact same words to rapturous applause from Smokey Joe’s crowd.
When Tigger had come along shortly afterwards and just copied every single word already spoken, the response from the crowd was more a sense of muted bafflement.
In truth, Tigger doesn’t really learn from others.
He’s just a Copycat who tries to shoehorn other people’s ideas into his own business marketing without stopping to think if they will work or they will fit.
And the problem with a copy is that it’s never quite the same quality as the original…