How to avoid becoming invisible when new content controls are rolled out in January 2015.
A recent announcement from Facebook has suggested that Business Pages are likely to see yet another huge tumble in audience reach from January 2015.
The New Year will see the introduction of brand new volume and content controls which will give Facebook users more power and freedom over what exactly they see in their News Feeds.
But is the news really quite as bad as it may first appear?
And what can you do to help save your own Facebook Business page from falling off the radar and disappearing into obscurity?
Down at Smokey Joe’s Business Bar, the atmosphere was predictably bleak and angry.
“Is it even possible for the reach of my Facebook page to drop any lower?” wailed Strange Simon. “I thought my organic reach was pretty close to zero already!”
Smokey Joe himself was in a typically cynical mood.
“It’s nice to see that Facebook is still so determined to utterly destroy the reach of my Business Page, after they spent all that time encouraging me to invest heavily into attracting new followers that I now can’t even communicate with!”
He has a point, you know.
I’m honestly not going to attempt to put a blindly positive spin on this.
Any announcement about a further tumble in reach from Facebook is certainly not welcome news in my office.
The Martin Print Facebook Page is a very important component of our whole online strategy. This latest development suggests that we may have to re-think one or two methods in which we currently spread the word on Social Media about our beautiful marketing products and design services.
But let’s take a closer look at the reasons behind Facebook’s new plans for the future…