How to avoid the ‘experts’ that could slow down your business growth.
I’ve always had a slight problem with the phrase above.
There is very probably some genuine truth hidden away in those words, and it’s hard to deny that having useful connections in business can certainly be a big help.
But I still believe that what you know is a pretty important asset, along with how you implement what you know to the very best effect.
The success of your business surely can’t be pinned entirely on the friends you make and the working relationships you nurture on the journey.
Well, down at Smokey Joe’s Business Bar last week, I was having a chat with a fellow business owner who is convinced that business success is all about who you know.
Flash Floyd seems to think that everything hinges on the people you choose to work for you, the other businesses you hook up with, and the experts you assign to a particular job.
“It’s all about picking the right people!” he assured me with great confidence.
“Once you’ve cracked that, everything else just falls perfectly into place.”
Perhaps he has a point.
Or something remarkably close to the beginning of a point.
But here’s the problem.
Despite his strong convictions, Flash Floyd is struggling in all kinds of ways at the moment.
And from where I’m sitting, it seems to me that this is largely because he picked the wrong ‘experts’ for the job.
Maybe it’s not just about finding the right people and making the right business connections.
It’s equally important to avoid making connections with the wrong ‘experts’.
That may just sound like the flip-side of the same coin.
But you should watch out for the serious warning signals which may just help you to avoid the risk of mistakenly believing that you’re making the right choice.
With just a little bit of inspiration provided by Flash Floyd’s own poor selection, let’s kick off with a very quick look at the Breeds of ‘Expert’ That Could Spell Disaster for Your Business.
It’s not hard to spot the reasons why making these types of connections could end up developing into a very bad decision… CONTINUE READING