Why 12 Million Australians prefer Catalogues to the Internet….and quick tips on designing YOUR Business Catalogue.
Would your customers prefer to browse your website or your catalogue?
Ah, no contest, the internet wins at everything in the digital age, right?
Online shopping, online banking, online dating…
I’m pretty sure that if somebody out there developed an online tool which claimed to brush your teeth in the morning, we would all have thrown our real toothbrushes away by the end of the week.
But hang on a minute.
When it comes to certain categories of products, it turns out that the majority of Australian consumers still find the Catalogue to be the most useful media of all, with the poor old internet having to make do with second place.
And 12 million Aussies surely can’t be wrong…
A recent survey from Roy Morgan Research reveals that over 12 million Australians still find Catalogues to be the number one go-to media when shopping for a range of product categories including groceries, alcoholic beverages, children’s wear, toys, cosmetics and toiletries, and clothes and fashion.
The most popular product category for catalogue-browsers is Groceries, with 49% of the surveyed consumers declaring that catalogues are the most useful medium for grocery shopping.
Only 20% claimed to prefer the internet for this category.
Alcoholic Beverage shoppers also showed a surprisingly high preference for the catalogue (42% of consumers chose catalogues, 22% chose the internet), as did Children’s Wear shoppers (40% catalogues vs 25% internet) and Toy shoppers (39% catalogues vs 31% internet.)
Nowadays, we may sometimes assume that the internet is perceived as the one-stop solution to everything, but it’s interesting to see that so many Australians still prefer a physical and reassuringly traditional form of printed marketing.
It appears that a big chunk of your consumers would still rather sit in comfort and flick through the glossy pages of a real catalogue instead of having to navigate their way through the menus and buttons and pop-up windows and error messages of a website.
So, what do you need to consider when planning out the design of your own Business Catalogue?
Here are some quick tips and pointers to help you get started…
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