April 15, 2015
3 Traditional Business Marketing strategies which are still more than relevant in 2015.
Are you overlooking the value of Old-School Marketing in the digital age?
And are too many business owners wrongly dismissing certain types of traditional marketing as old-hat and out of date?
Let’s take a trip back to the Old School to discover which classic marketing strategies still have plenty of relevance to your business today.
We may even find a slice of traditional marketing which has somehow become even more powerful in 2015 than ever before…
Here in the Martin Print design studio, we’ve recently been talking quite a lot about the olden days;
Things that were supposedly better back in the good old days.
Things that we were all glad to see the back of.
Things that we miss, things that have been superseded or upgraded, things which would now be considered obsolete.
Admittedly, a lot of our canteen conversations seem to end up with Old Bert droning on and on and on about the changing sizes of chocolate bars, whilst the rest of the Martin Print team each make subtle and cunning exits from the scene.
But yesterday – whilst Old Bert was busy with a squeaky chair emergency up on the sixth floor – the Martin Print designers and printing boffins all gathered at the round table for a slightly more sensible discussion.
February 11, 2015
The Official Best and Worst Words to Use in Your Email Subject Lines.
Hurry! Click to Open!
Don’t Miss Out!
Please Open Me! Pleeeease!
I’m sure you’ll have come across plenty of Emails in your own inbox which already reek of desperation before you’ve even clicked on them to see what further horrors await inside the main content.
In fact, unless you’re feeling particularly bored or downright reckless, you probably won’t even bother taking that extra step to open up the email.
A badly-worded subject line is far more likely to get your trigger finger pointing straight at the Trash Bin.
But how much thought and consideration do you give to the Subject Lines of your own Business Marketing Emails?
You may have just invested a huge amount of time and brainpower in perfecting the content of your latest mind-blowing email.
But it could be at serious risk of getting completely ignored by the majority of your recipients if it was let down by a poor and hastily-composed Subject Line.
I do wonder how many sensational emails have sadly remained largely unread – just because they were given a dreadful Subject Line which they truly didn’t deserve…
Those crucial few words that pop up on the Inbox screens of your recipients are perhaps the most important words of all to get right.
A poor choice of Subject Line can result in your emails getting dismissed without even getting opened.
There’s very little point in composing amazing content for the inside of your email if you’re only going to slap on a lousy Subject Line to represent the outside of your email.
Let’s take a look at some of the Best and Worst Words you can possibly use in a Subject Line, along with some quick tips and pointers on Creating Killer Subject Lines for Your Marketing Emails…
January 29, 2015
What should and shouldn’t appear on the BACK of your Business Card.
What appears on the reverse side of your Business Card?
Should your Business Card even have a back at all, or is it a side best left blank?
And does the reverse of your Business Card currently contain elements which should ideally be displayed on the front?
It’s a debate which rages on and on down at Smokey Joe’s Business Bar.
Some business owners are convinced that cheaper single-sided designs work better, whilst others believe that double-sided designs – with both a front and a back – will naturally have twice the impact.
So, what’s the final professional verdict?
And what do you need to take into account when cooking up the design for your next set of Business Cards?
Well, I should begin by making it clear that the Number One rule in Print and Design is that there are no rules.
Thanks for reading.
Oh, wait, I’ve got some more space to fill in today’s Blog post, I suppose I’d better expand upon my feelings a little bit.
I wouldn’t dare to present you with a list of strict rules which should be obeyed at all times, and that’s certainly not the point of this article.
Some of the most innovative, creative and memorable Business Cards – or indeed any other slices of cracking professionally produced promotional material – are likely to break all the conventional rules anyway!
But if you’re chewing over the choices of what exactly you could potentially place on the back of your Business Cards, here are just a few general pointers which may help guide you to a final decision…
December 03, 2014
Quick tips on crafting a gorgeous Christmas Card from your business.
It won’t be long now until the Martin Print office becomes so flooded with Christmas Cards and gifts that we’ll barely be able to make our way to the canteen without tripping over some kind of festive greeting.
Hardly any of them will be addressed to us, you understand.
Well, except all the ones that Old Bert always sends to himself every year in a misguided attempt to make himself look incredibly popular.
No, it’s just that right now is the perfect time of year for smart businesses to start cooking up a memorable Christmas greeting to send to their customer base.
And the Martin Print team are already super-busy designing and printing a sackful of unique new Christmas Cards in a huge range of shapes and sizes.
Here’s the wonderful thing about Christmas Cards.
They’re actually a gift to your business.
For most of the year, a business has to wrestle with a valid reason for getting in touch with existing clients.
Not every customer is going to bother opening up that marketing email which has just popped up on their inbox screen, mainly because it looks on first glance like every other email desperately trying to sell them something.
It’s hard to convince the client to open your messages every time, because it’s hard to give them an instant reason why they should.
Sending your special clients a physical Christmas Card to tear open is a far more natural way of getting their attention at this time of year and keeping your business firmly in mind throughout the festive period.
Here are a few quick tips on wrapping up the perfect Christmas Card design…