Your customers are ready to talk…but is YOUR business ready to listen?
A new report reveals just how much a typical consumer is itching to speak to you and your business on the telephone.
But how many businesses are choosing to hang up on this golden opportunity?
Here’s how to make the right call for your business and your customers…
It was Donald’s mobile phone. I noticed with silent approval that he’d opted for the more traditional ringing effect over a silly novelty ringtone.
Bit of a shame that our own conversation had been temporarily interrupted.
Or had it?
Donald just continued with our own conversation as if he was completely oblivious to the sound emanating from his device. He never even raised an eyebrow.
“Yes Martin, it’s worrying,” he was saying.
“The business just seems to be slowing down at the moment. Not many email enquiries at all today. I may as well just take the rest of the day off and go fishing.”
Well, I had to say something.
“Are you not going to answer that, Donald? It might be important.”
“What? Ah no, it’s fine, don’t worry about it. If it’s important, they can always call back. Fabulous coffee, isn’t it?”
If Donald’s business was backed up by an office full of employees poised to handle customer calls, I could perfectly understand his relaxed attitude to answering the telephone.
“To be honest” he continued, “I wish more people would just send me an email, it’s so much easier…”