How your business could face a big fine for breaking the tough Australian Anti-Spam Laws.
It’s an accusation that gets tossed around far too freely these days, though.
You may even have been branded a Spammer yourself by an aggrieved reader who was less than happy to receive your well-intentioned marketing content.
In the past, I’ve been accused of ‘spamming’ just because I’ve written a post on Facebook seen only by people who willingly chose to follow my updates!
It sometimes feels as if you’re always going to upset somebody out there every time you stick your head over the parapet.
However, if your business sends out regular Emails and Newsletters or you make use of SMS Marketing, you could be in bigger danger than most of crossing the illegal line into Spam.
Still, it’s nothing to worry about, is it?
Nobody really gets into serious trouble just for getting a little bit too spammy, right?
Breaking the tough Australian Anti-Spam Laws can now land your business in financial hot water, and some pretty hefty six-figure fines have already been dealt out right across the board, from the tiniest of small businesses to the biggest of corporate giants.
In many cases, a business owner has faced a harsh financial penalty simply for making a careless mistake or failing to spot a tiny technical error in their marketing.
Starchy Steve is an entrepreneurial acquaintance of mine who’s had more than his fair share of accidental spammy headaches, although this may have quite a lot to do with his deeply unusual line of business…
With Starchy Steve’s help and wisdom and painful experience, let’s take a look at The Big Three Rules of Anti-Spam Marketing which should be considered very carefully if you’re keen to avoid crossing the line and making a potentially costly mistake… CONTINUE READING