The tough new guidelines and penalties for business owners who cross the line on Review Sites.
Glowing testimonials from happy customers on independent Review Sites can certainly help to drum up confidence in your business.
But positive AND negative bogus reviews are threatening to shatter the consumer trust in these sites.
The ACCC have introduced strict new guidelines to combat this unscrupulous activity, and even a business owner with good honest intentions will need to know the score.
Here’s everything you should know to avoid falling foul of the law…
Review Sites were such a good idea.
When a customer needs convincing that your business is going to deliver the goods, he or she is hardly likely to ask you for an unbiased opinion!
A genuine customer recommendation on a completely independent website is likely to carry far more persuasive power.
Unfortunately, the credibility of Review Sites has taken a battering in recent times, thanks to a flood of dishonest postings from business owners who think they can score some crafty extra points by writing a ‘fake positive review’ or even a ‘fake negative review’.
It must seem temptingly easy to pretend to be a genuine happy customer, and post a quick online review which praises your own business to the skies.
A particularly fiendish business owner might even prefer to take on the role of a genuine unhappy customer, and write a scathing review of a competitor’s business which tears the whole outfit to pieces.
People have been getting away with this shady behaviour for far too long, and consumer confidence in these review sites has dipped to an all-time low as a direct result.
How on Earth is anyone ever supposed to know if a supposedly genuine review is the real deal or a fraudulent fake?
Thankfully, the ACCC (Australian Competition and Consumer Commission) has come to the rescue with a set of tough new guidelines which deliver strict penalties to those business owners who are not playing the game fairly.
And it’s worth taking a good look at these guidelines in detail, as even a business owner with the very best of intentions could potentially slip up and suffer the consequences if they haven’t brushed up on the rules… CONTINUE READING