How to Choose the Best Range of Payment Methods for Your Business Customers.
As Martin Print becomes the first Australian print and design company to accept Bitcoin as payment for our business-boosting services, we take a closer look at some of the popular payment methods that your business could be making available to customers.
Everything from Cash (remember that?) to Cheques, from Direct Bank Deposits to Online Payment Gateways, and from Paypal to Cryptocurrencies…
The Bitcoins are now rolling into Martin Print!
This week, we’re celebrating our decision to become Australia’s first known print and design company to accept Bitcoin as payment.
If you’re fairly new to the concept of Bitcoin, I should just quickly explain that it’s a purely digital peer-to-peer cryptocurrency which has been generating headlines around the globe.
Although not universally recognised as a ‘genuine’ currency, the online payment system is growing in popularity with buyers and sellers wishing to ‘cut out the middleman’.
Bitcoin actually empowers users to deal directly with each other by placing instant deposits into electronic wallets with no input from a central authority or bank.
I’ll return to the subject of Bitcoin and cryptocurrencies in just a moment.
(By the way, if you’d like to use Bitcoin to pay for your next batch of custom-crafted goodies from Martin Print, please just mention this when placing your order!)
But this decision got me thinking about how many businesses I come across that don’t have a particularly wide range of payment options available.
I’ve lost count of the number of occasions when I’ve felt a sense of crushing disappointment after realising that I couldn’t pay with the method most convenient to me at the time.
In certain cases, it’s even prompted me to look elsewhere for a more suitable arrangement.
I suppose this is how Old Bert feels all the time when he gets told by a business that they sadly don’t accept ballads, long-winded jokes, or pearls of wisdom as payment.
But could you be losing some of your own prospective customers because you’re not offering them a wide enough range of payment options?
Here’s an overview of some of the most popular preferred payment methods which members of your own audience may well be hoping to choose as their ideal option…