How a Smart Mumpreneur Nailed a Polished Pitch to Hit This Project Funding Goal!

Here's an encourgaing Crowdfunding success story for Australian Small Business! But will the finances be as messy as the product?Regular readers of the Martin Print Blog should recall a very recent article which served as an introduction to the rising Crowdfunding trend.
The article certainly sparked a wave of interest from business owners and developers keen to hear more about this increasingly popular platform for fundraising your next exciting business project without having to visit the bank.

If you missed the post (where have you been?!) or you’ve had your memory wiped by aliens since then (fair enough, happens to me all the time), then you can check out the brief introduction to the snowballing Crowdfunding phenomenon right here.

Following on from this, here’s another recent Crowdfunding success story which I’d love to share, as it’s a perfect example of how a cracking Australian Small Business has really taken advantage of this new people-powered strategy for raising that crucial finance.

As this particular tale involves small children, face paint, and nail polish, I’ll warn you now that this could get very messy…

Pure Poppet is a small Australian brand dedicated to creating a range of natural makeup and face paint for small children with very big imaginations!
The business was founded by Head Poppet and proud Mumpreneur Georga Holdich, whose own two children have always loved to dress up and step into the shoes of new characters.

When Georga discovered that it was almost impossible to find an Australian produced range of fun makeup items which were aimed at children and made with natural, non-toxic ingredients, she decided that the only way to make it happen was to launch such a business herself!

Since then, the range has started to take off in a big way, as fidgety parents can now finally relax and actually allow the kids to play with makeup and face paint without having to worry about the long list of toxic ingredients that usually pop up in the adult variety.

Recently, Georga decided that it would be a terrific idea to add a new water-based, non-toxic Nail Polish to the Pure Poppet range.
However, the financing of this new project could well prove to be a pretty tricky prospect…


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How To Expand Your Small Business
and Save Money by Leasing Equipment!

Could your Small Business benefit from leasing brand new office equipment?When we talk of leasing business equipment, we instinctively tend to think of mighty corporations hiring huge chunks of robust industrial machinery, or perhaps even just fairly big businesses choosing to borrow enough hi-tec IT equipment to fill an entire fleet of spaceships.

It’s not always a concept that you would readily associate with Small Business.
For example, here at the Martin Print office,  the only kind of leasing development that we’ve seen over the last few weeks, was when Old Bert borrowed the electric stapler, and forgot to bring it back again.
I’m not even sure why exactly he was trying to repair a leaky tap with an electric stapler in the first place, but Old Bert’s mind works in very mysterious ways, and I’ve long since given up trying to work him out.

But have you ever considered the advantages in leasing the very latest state-of-the-art office equipment, on a smaller scale, to suit your own business?


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Why NOW is the Perfect Time to
Think About Better Small Business Banking

Is it time that your Small Business made the financial leap and got a better banking deal?I can think of several more enjoyable things to do with my day than think about making any drastic changes to my banking arrangements.
Probably several million, in fact.
Some of them actually involve my own head, the nearest wall, and a repeated banging movement.

Let’s face it, nobody really relishes the prospect of going through all that financial hassle, do they? Doesn’t sound like too much fun to me. Perhaps it’s something that can be put off until another day?
In fact, why change anything at all, if your current arrangements seem perfectly reasonable, and reassuringly comfortable?

Well, according to the experts (and, in particular, Robert Graham, the chairman of Refunds Direct) the current financial climate is creating such healthy competition between the banks, that right now could well be the perfect time to hunt out a better banking deal for your Small Business.


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How This Sydney-Based Entrepreneur Is Giving You the Power to Really Switch On Your Small Business

Do you need help to power up your Small Business?We all know how difficult it can be to secure the funding to kick-start your new Small Business.
It’s particularly problematic for young entrepreneurs, who aren’t very likely to have any significant personal assets to secure against a loan – but it’s certainly not restricted to the young. It’s an uphill challenge that everyone has to face and conquer before you can get your brand new business off the ground.
But could a cutting-edge approach to the fundraising problem be just around the corner?
In today’s Martin Print Case Study, I talk to Sydney-based entrepreneur Ryan Wardell, who believes that he’s found a viable alternative to traditional fundraising sources.
His company Project PowerUp is billed as Australia’s first Crowdfunding platform for Startups and Small Businesses’, and is already creating positive sparks in the industry.
Are you ready to switch on your new Small Business?


Far back in the ancient mists of time, the budding entrepreneur only had very limited avenues to explore when it came to raising the necessary funds required to launch a pioneering new Small Business.

The first was plan of attack was always to try and impress your bank manager or potential investor with a watertight business plan, a sense of enthusiasm, a smart set of clothes, and a winning smile.
If that failed, then you could always just drop to your knees and start begging, but this was only ever really supposed to be a last resort, and usually resulted in you being firmly escorted from the premises of the building.
Thankfully, times have moved on.


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How to Find the Funds to Start Up Your Business Without Going to the Bank!

Ready to start up your own business? All set to take the world by storm? Just that pesky little issue of raising the start-up funds to contend with, before you can spread your glorious wings of enterprise?This is normally the point when you put on your best smile, and go and have a nice chat and a cappuccino with the bank or a potential investor.
But what happens if you get knocked back? Is it time to abandon the dream, and go back to a simple life in the wild, foraging for nuts and berries?

Not necessarily. There are other, more creative, paths to raising the initial finance you need to get started, and they don’t involve begging in the streets, or trying to sell off bits of your body for scientific research.

They simply require a novel and forward-thinking way of approaching the problem, and perhaps a fairly strong set of negotiating skills might also prove to be quite handy, too.

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