How to create the perfect ‘About Us’ section for your website or social media profile.
I don’t know about you, but I always find that to be one of the most dreaded and spine-chilling questions that anyone could ever possibly ask.
I’m sure that many of you out there are quite happy to chat freely about yourself and your achievements without any inhibitions at all, and that’s a great gift to be cherished.
But for the rest of us, this kind of perfectly innocent but devilishly probing question can just stop us in dead in our tracks for a minute or two, whether we come across it on some kind of application form, interview, an ice-breaker in a meeting, or even just in a new social situation.
Being asked to describe yourself and quickly sum yourself up in a few quick soundbites just seems to be quite an odd thing to be asked to do. It makes some of us dry up a little bit, almost as if we’d rather they had simply asked us to calculate the weight of the sun, or the latitude of Timbuktu.
Interestingly, this ‘drying up’ often translates over to our web presence, too – in particular, when it comes to filling in the details of our ‘About Us’ page.
We often find ourselves scratching our heads in puzzlement, wondering just what on Earth we are supposed to put in here, exactly.