June 04, 2015
Just how long exactly is the average attention span of your potential business customers?
A quiet evening down at Smokey Joe’s Business Bar was pierced by the following question from a fellow business owner standing right beside me.
“Hey Martin!” he began.
“You might know the answer to this one. It’s probably relevant to your field of expertise.
“A few of us were having a good healthy debate a little earlier about the average attention span of a potential customer.
“One guy was trying to say that business marketing needs to grab attention within just a couple of minutes, as the average attention span of a consumer isn’t much longer than that.
“I argued that business marketing needs to make a point within seconds rather than whole minutes. The average human attention span must surely be getting shorter and shorter every year, don’t you think?
“So what exactly is the average attention span of our potential business customers these days, Martin?
“Martin? Martin, are you even listening to me?”
At least that’s what I think he said.
To be honest, I became distracted after the first few words.
A dog had just wandered into the bar dressed up in a Superman costume and it was now trying to liberate some left-over nibbles from a recently vacated table nearby.
In fairness though, a lot of people would have found their attention wandering even without the surprise super-dog incident.
Here’s the shocking truth of the matter.
The average attention span of a human being is now a paltry 8 seconds.
Even more incredibly, that’s now one second less than a goldfish!
So, if you’re promoting your business to the goldfish market, you have one extra second to play with.
Otherwise, you need to grab that crucial attention within an average of just 8 tiny seconds.
But how exactly can you capture attention in such a relatively short window of time?
February 11, 2015
The Official Best and Worst Words to Use in Your Email Subject Lines.
Hurry! Click to Open!
Don’t Miss Out!
Please Open Me! Pleeeease!
I’m sure you’ll have come across plenty of Emails in your own inbox which already reek of desperation before you’ve even clicked on them to see what further horrors await inside the main content.
In fact, unless you’re feeling particularly bored or downright reckless, you probably won’t even bother taking that extra step to open up the email.
A badly-worded subject line is far more likely to get your trigger finger pointing straight at the Trash Bin.
But how much thought and consideration do you give to the Subject Lines of your own Business Marketing Emails?
You may have just invested a huge amount of time and brainpower in perfecting the content of your latest mind-blowing email.
But it could be at serious risk of getting completely ignored by the majority of your recipients if it was let down by a poor and hastily-composed Subject Line.
I do wonder how many sensational emails have sadly remained largely unread – just because they were given a dreadful Subject Line which they truly didn’t deserve…
Those crucial few words that pop up on the Inbox screens of your recipients are perhaps the most important words of all to get right.
A poor choice of Subject Line can result in your emails getting dismissed without even getting opened.
There’s very little point in composing amazing content for the inside of your email if you’re only going to slap on a lousy Subject Line to represent the outside of your email.
Let’s take a look at some of the Best and Worst Words you can possibly use in a Subject Line, along with some quick tips and pointers on Creating Killer Subject Lines for Your Marketing Emails…