Why Your Business Should Be Planning Ahead for the All-New Domain Extensions.
2014 is going to witness one of the biggest and most dramatic changes in the history of the internet.
But is your business preparing to take advantage of this golden opportunity to secure a perfect new domain name?
We’ve all become very familiar with those boring old domain extensions that have been around since the dawn of time.
Stuff like .com and .com.au and .net and .org.
But this year will see the gradual rolling-out of a whole treasure trove of brand new domain extensions – one of which could prove to be a valuable goldmine for your own business.
These new generic top-level domains (gTLDs) will include such precious jewels as .expert, .health, .engineer, .dentist, .florist, .photography, .builders, .supplies, and many, many more.
Big Ted, the chief printing wizard here at Martin Print, was hopeful that he might be able to grab a new .snakesandladdersgrandmaster domain extension for his latest little online venture, but that’s one of the few possibilities that has yet to make the list.
However, glaring omissions aside, the new gTLDs have the power to be a real game-changer for businesses seeking to upgrade their domain name and hammer home the brand with a deliciously short URL.
For example, a self-employed photographer currently operating a website with the URL martinrussellphotography.com.au, could well be in a prime position to grab the much smoother martinrussell.photography domain name if he’s quick off the blocks.
The first batch of new domain extensions have already started to roll out in recent months, and you can check the full schedule in the handy Launch Calendar below to see when your perfect new extension is due to be released into Cyberspace.
But just how easy – or expensive – is the process of securing your new-look domain name?
Why should we be thinking about both sides of the dot from now on?
Should you be staking your claim during the initial Sunrise or Landrush periods of a new domain extension?
And what on Earth do those mean anyway?
Let’s go digging for Domain Name Gold…