Why your business could be losing valuable new leads with marketing that is just TOO simple.
If you’re ever tempted to ‘dumb down’ your marketing and boil everything down to the simplest possible terms, you could be at serious risk of alienating your target audience…
This is an odd topic for me.
I’m usually the one sat in the corner of Smokey Joe’s Business Bar, loudly proclaiming how all the best marketing is simple and crystal-clear.
And I still believe this to be largely true.
However, the problems begin when you get just a bit too carried away with the idea that your content should be comprehensible to every single soul in the universe.
And, in some cases, just a couple of disgruntled queries from confused readers can propel your business marketing into entirely the wrong direction.
To illustrate my point, let’s take a look at what happened to a fellow business owner from the inner entrepreneurial circle down at Smokey Joe’s Bar.
He found out the hard way that marketing content can sometimes end up too simple, and it’s impossible to please everyone…
The Lone Voice in the Wilderness Who Could Trash Your Marketing Potential
The business owner in question is an all-round top bloke called Graham.
He runs a very specialist business delivering complete IT solutions to corporate companies and other relatively big organisations.
That’s an extremely simplified overview of what he does, to be honest.
But I promise you that’s not because I’m trying to dumb down this article.
It’s just that I’m largely baffled by what he does and it would take me an eternity to explain.
Besides, I’m not a member of his target audience and I’m never going to buy from his business, so my own perception of his services really shouldn’t matter to him.