Regular readers of the Martin Print Blog should recall a very recent article which served as an introduction to the rising Crowdfunding trend.
The article certainly sparked a wave of interest from business owners and developers keen to hear more about this increasingly popular platform for fundraising your next exciting business project without having to visit the bank.
If you missed the post (where have you been?!) or you’ve had your memory wiped by aliens since then (fair enough, happens to me all the time), then you can check out the brief introduction to the snowballing Crowdfunding phenomenon right here.
Following on from this, here’s another recent Crowdfunding success story which I’d love to share, as it’s a perfect example of how a cracking Australian Small Business has really taken advantage of this new people-powered strategy for raising that crucial finance.
As this particular tale involves small children, face paint, and nail polish, I’ll warn you now that this could get very messy…
Pure Poppet is a small Australian brand dedicated to creating a range of natural makeup and face paint for small children with very big imaginations!
The business was founded by Head Poppet and proud Mumpreneur Georga Holdich, whose own two children have always loved to dress up and step into the shoes of new characters.
When Georga discovered that it was almost impossible to find an Australian produced range of fun makeup items which were aimed at children and made with natural, non-toxic ingredients, she decided that the only way to make it happen was to launch such a business herself!
Since then, the range has started to take off in a big way, as fidgety parents can now finally relax and actually allow the kids to play with makeup and face paint without having to worry about the long list of toxic ingredients that usually pop up in the adult variety.
Recently, Georga decided that it would be a terrific idea to add a new water-based, non-toxic Nail Polish to the Pure Poppet range.
However, the financing of this new project could well prove to be a pretty tricky prospect…