Why smaller Australian Businesses have an edge over the Global Corporate Giants.
But let’s never forget who ultimately came out victorious in the battle between David and Goliath.
(Spoiler alert! It was David.)
And if you’re beginning to feel like a downtrodden local Australian business owner who’s losing the fight against the heavyweight competition, you may be interested in taking a look at these statistics below.
The encouraging findings from The 2015 Westpac Australia Day Report reveal that smaller local businesses have a secret and very powerful ally who could help them to win the war;
The Australian consumer.
Down at Smokey Joe’s Business Bar, there’s a guy called Frank who’s always ranting and raving about his corporate rivals and how much custom they’re stealing from his local business.
Just last night, he was angrily complaining about how these bigger companies have slashed their prices even further and tempted away some more of Frank’s previously loyal long-term clients.
I can often see his point.
Realistically, corporate companies are a major threat, and there’s no point in denying this.
Some consumers are always going to be driven into a buying decision on price alone.
But is this threat always quite as big as we fear?
And could our complaining friend Frank be re-focusing his efforts into something more productive which might help his business become a serious contender again?