Why ignoring your business competition can quickly lead to disaster.
Here’s A Tale of Hot Dogs and Heartache which just goes to show how burying your head in the sand can spell disaster for your business.
And how even keeping a casual eye on your rivals may not be enough to avert a huge setback…
Any smart business owner will already know that regularly checking out your closest rivals and keeping up with all their latest developments is a crucial component of any good business strategy.
Failing to research your competitors as regularly as possible puts you at risk of getting left way behind and in very serious trouble.
To be fair to my good friend, Henry, he was never really one to stick his head in the sand.
Henry’s Hot Dogs was a pretty popular business around these parts for quite some time, and Henry himself usually had his eye on the business ball.
People flocked from miles around to queue up for one of Henry’s legendary Hot Dogs.
Well…that may be overstating his business success just very slightly.
But at the very least, his customers would come from all the way round the corner to buy their greasy snack, or pop in whilst they were passing.
Henry was doing ok.
There’s a Sweet Pastry Shop just across the road from Henry’s Hot Dogs.
Regular readers of this Blog may already have heard me talking at great length about this Sweet Pastry Shop.
It’s where we send Old Bert every day to pick up the lunchtime orders for the Martin Print gang.
We’ve always preferred pastries to Hot Dogs. Hey, that’s just how we roll.