Business Jargon and Tired Cliches – The Top 20 Worst Offenders.
WARNING: This Blog article may contain strong traces of Cliché. Please stop reading now if your poor brain is not fully prepared for a mental battering.
Have you ever been accused by customers – or even your own employees – of actually speaking in meaningless clichés in the office?
Today’s new Blog article is my attempt to encourage you to push the envelope and start thinking outside the box, as I drill down into the problems of…
Ah. It’s harder than you think to avoid them completely, isn’t it?
Still, at least I think we’re all on the same page here. (Gah! Another one! I may have got away with it though.)
However, let’s not get into too much of a panic just yet.
Unless you’re reeling off hundreds of clichés a minute and the whole of your marketing content is positively riddled with pointless jargon, you shouldn’t be punishing yourself too severely at this stage.
It’s a perfectly natural everyday occurrence to slip into ‘cliché’ mode every now and then, and it’s not usually a crime.
But could you be at serious risk of alienating your audience and fellow team members with far too much jargon?
What’s the problem anyway with using tried-and-tested phrases that people recognise?
Are there really any stronger alternatives?
And is it ever acceptable or even recommended to deploy a sneaky cliché into the mix?
I’ll examine those points in just a moment, but first let’s take a look at my own current list of The Top 25 Worst Offenders which crop up far too often in business content and office conversation for my liking.
So should you be avoiding all these clichés like the plague?
(Gah! Another one! Nurse!) CONTINUE READING