Now attracting 85 million unique visitors per month, Pinterest has rapidly developed into a surprise Social Media success story, casually brushing aside big rivals such as Google+ with less than a fraction of the hype.
In fact, only Facebook and Twitter can now boast bigger networks.
But how can you take advantage of Pinterest to add an extra visual dimension to your business marketing, and engage with a whole new online audience of potential customers?
This pinboard-style photo sharing platform is proving to be a popular choice for users wishing to create, manage, and share theme-based image collections.
It’s a bit like an online version of the cork notice board that still hangs up on the canteen wall of Martin Print H.Q today, but with infinitely more space, extra functionality, and a much bigger audience.
Old Bert still uses our physical notice board every day but, despite his best efforts, he struggles to generate much interest in his Thursday night tap-dancing lessons or his Sunday afternoon lectures on the secret history of the mole wrench.
It seems that the rest of the Martin Print team just aren’t really the tap-dancing or mole-wrenching enthusiasts with whom Old Bert is ideally attempting to engage.
Maybe he’d attract bigger results if he pinned his promotions onto the virtual boards of Pinterest and really opened up his marketing to the world…
Here are a few tips and pointers on getting started with the basics on Pinterest, squeezing more business benefits from simple pinning strategies, and really making the most from this powerful online scrapbooking platform…