Why you could lose out on BIG results by not setting deadlines in your business marketing.
No, wait, that doesn’t quite work, does it?
I think we may possibly require something that creates just a little more urgency…
But are you creating urgency in your own business marketing by setting out clear and genuine deadlines?
There was definitely a degree of urgency in Old Bert’s behaviour today.
He’d just heard that the local Sweet Pastry Shop was offering half-price Banana Nut Muffins until 2pm this afternoon.
Old Bert is not one to miss out on a good bargain.
I’ve never seen him move so fast in all my life.
He raced out of the Martin Print office so quickly that I didn’t get the chance to tell him that the offer was actually running yesterday.
I really don’t think I want to be here when he gets back…
But it’s fair to say that owners of smaller businesses can often have a relaxed attitude to setting deadlines and expiration dates for offers.