But how many of your prospective customers will walk away without ever discovering the truth?
“I know that I run a truly outstanding business!
But why am I finding it so hard to convince my potential customers of this?
Most of them just seem to go with cheaper prices and lower quality elsewhere without ever even realising what they missed out on!
What am I doing wrong?”
It’s a common cry for help.
This particular one came from a business owner called Alex who was venting his feelings in my direction this week down at Smokey Joe’s Business Bar.
A bit weird and unexpected, really.
I’d only asked him if he had any loose change for the jukebox.
But there you go.
Here’s the thing.
I know Alex runs an amazing business.
His products and services are genuinely excellent. He puts his closest competitors to shame. He should rightly be hailed as the number one name in his field.
He should also be charging a lot more to reflect the quality of his services.
And the customers should be battering down his door to pay him this money!
But that’s just not happening.
Alex just doesn’t seem to be convincing his potential clients that his business is awesome.