“Well, that’s it then. Looks like Facebook is on the way out. It didn’t take long for Australia to get bored with the whole idea, did it?
“Ah well. It’ll be interesting to see how we’re all going to waste our time in the future.”
I hadn’t really expected to hear this kind of talk when I popped into Smokey Joe’s Small Business Bar for a quiet drink.
In fact, I almost spat out my Fizzy Apple Cocktail in surprise.
Facebook on the way out? That couldn’t be right, could it?
I certainly hoped not.
I’d just come up with a couple of really funny status updates and images for later on this week.
“Yup, it’s all in there,” said Sharp Simon, slamming a few reports down on the bar as he joined me for a drink.
“Facebook, Twitter, everything really. We’re falling out of love with Social Media sites in general. The kids of today are getting particularly bored with it, which hardly bodes well for the future, does it?
“A pity, really. I’m kind of regretting spending all that money on Facebook advertising now. I didn’t realise it was all going to be over so quickly.”
So, is Social Media really falling out of fashion so soon?
I finished off my Fizzy Apple Cocktail, and thumbed through the reports on the bar.
There certainly seemed to be some grains of factual truth in the rumours of a decline in Social Media.
But maybe it’s just a matter of looking at the whole scene from the right perspective…
Information Services Group Experian has been conducting mind-bogglingly vast research into global internet habits, collecting data from 25 million internet subscribers worldwide – including no less than 3 million Australians.
Whilst the popularity of Social Media platforms such as Facebook and Twitter might appear to have been increasing rapidly over the last few years, you might be surprised to learn that Australians are actually spending less time on these sites than we used to.