How’s your business doing on a global scale?
Are you fully committed to connecting with a vast international audience, or are you totally dedicated to serving your local customers?
Could you be missing out on lucrative opportunities for business growth and expansion by turning your back on the overseas market?
Of course, not every single business under the sun can realistically consider going global.
Just for a bit of fun, some of the Martin Print designers have taken part in a mini-brainstorm session in the canteen, in which I asked them to think up any types of business which could never ever work on an international level.
Within just a few minutes, we’d come up with a little list of utterly unsuitable business types that were destined to stay local for the time being.
And that was before we got carried away with the sillier suggestions.
But here’s the thing that worries me quite a bit;
People who worry when there’s really nothing much to worry about.
It gives me sleepless nights and puts me right off my bowl of All-New Healthy Froot Loops in the morning.
To put it in another way that might make slightly more sense…
So many business models are positively crying out to stretch their wings and capture the bigger bounties of the international market.
But the business owners just don’t seem convinced. They can’t be persuaded to grab the opportunity with both hands.
Maybe they’re shy. Maybe they have serious doubts. Maybe they think it’s all just far more trouble than it’s worth.
Or maybe they’re still worrying about problems that were happily solved years ago…