Is your Small Business Marketing reaching the right targets?
Have you identified your target audience and built up a profile of your typical customer? How do you get connected with your chosen targets? And perhaps more importantly, how do you stay connected with this audience well into the future?
The Martin Print team have been chatting this week about the types of infuriating marketing that really drive us all round the bend;
Hostile marketing, pushy marketing, intrusive marketing, dressed-up-in-a-giant-chicken-costume marketing…the list goes on and on.
But one form of marketing that kept cropping up in our conversations over and over again was deeply irrelevant marketing;
The kind of stuff that lands on our laps without any thought or care as to whether it might be at all suitable for us.
In many cases, this marketing material might be laughably unsuitable.
For example, I can’t really think of any logical reason why I keep getting bombarded with strong encouragements to upgrade my current knitting machine, or why Old Bert keeps getting told where to go for all the latest Volcano Boarding accessories.
Of course, there are situations where there may well be some value in grabbing tiny crumbs of custom from a blanket catch-all marketing strategy.
But it’s surely much more cost-effective and rewarding to focus your marketing campaigns on a shrewdly considered target audience.
You stand far more chance of generating the right results without aggravating everybody else who gets caught up in your marketing net!
So, let’s take a look at the four key points to bear in mind when narrowing your sights on the perfect target audience for your products and services…