We were all quite happily chatting and laughing about the latest collection of spelling mistakes and grammatical howlers on Smokey Joe’s new Bar Snacks menu, when Flash Harry suddenly piped up with one of the most ludicrous statements that I’ve ever heard.
“You know, I should be rich beyond my wildest dreams by now,” he began.
“But the problem is that all my potential customers are stupid. It really is very frustrating, but there’s not much that I can do about it, I suppose.”
As a few of the regulars spat out mouthfuls of drinks in disbelief, Flash Harry took the opportunity to expand on his theory.
“You see, I’ve been promoting the most amazing offers over the last few years. Absolutely unbeatable stuff which only a fool would ignore. But unfortunately, that’s exactly what most of them do!
“Hardly anybody out there has the brainpower to understand how good my offers are. It’s such a pity that my target audience don’t have a bit more intelligence. It’s not much fun dealing with a bunch of idiots!”
It took me a while to absorb his words and get my breath.
It was certainly true that Flash Harry did run some pretty incredible offers which should have pulled in truly sensational results.
But despite the strength and quality of the offers, they were actually turning out to be disappointing flops.
Flash Harry was now rather lamely trying to shift the responsibility for all this onto his target audience – which was an utterly futile approach as his audience couldn’t actually do anything to fix the problem.
The true responsibility for this failure lay entirely on Flash Harry’s shoulders, and he was the only person who had the power to find a solution.
The offers were actually of quite a complex nature, and Harry simply wasn’t communicating them effectively enough to his potential customers.