Getting to Grips with the Basics of Online Video Marketing.
Have you ever considered shooting simple video content to help market your business online? Why is it becoming increasingly important to connect with your online audience via the medium of moving film? What are the basic essentials that you should be taking into account before the cameras roll?
And what are the most common strategic mistakes to avoid when mapping out your video marketing content?
I’m surrounded by Elves, Dinosaurs, Clowns, Giant Rabbits, and a couple of blokes arguing over which one of them is supposed to be Tarzan.
(I’m guessing the one in the loincloth will be declared the winner. The one in the spaceman outfit has clearly got the wrong idea altogether.)
All this is not a million miles away from a typically chaotic scene down at Smokey Joe’s Bar, yet there’s something distinctly odd and exciting in the atmosphere today.
You see, we’ve all agreed to take part in Smokey Joe’s brand new marketing video.
We’re not getting paid or anything, we all just thought it would be fun to get involved.
With hindsight, I kind of wish that I’d asked to see a script or something before I agreed to participate.
In all honesty, I have absolutely no idea why I’m dressed as a Wizard, or what role I will eventually play in this online 90-second promotional video.
I’m hoping all will become clear very soon…
But Smokey Joe certainly has the right idea in embracing the online marketing video, even if he seems to be over-egging the production just a little bit.
He should perhaps have worked a little harder on his strategy before inviting the big expensive cameras into his bar.
Here’s a brief rundown of the essential points to consider when preparing to create brand new video marketing content for an online audience, and a couple of clues on where Smokey Joe might just be going wrong…