EXTEND THE LIFE CYCLE OF YOUR CUSTOMERS

The Lightbulb Business Formula:
6 Easy Steps to Creating Lucrative Long-Term Customers

 

How to extend the life cycle of your customers.Let’s not get too over-emotional, but we’ve reached the final module of the Martin Print Lightbulb Business Formula.

However, we’re going out with a bang.
We’re going to take a look at one of the most neglected areas in business growth, despite it being the most important by far.

How to Extend the Average Life Cycle of Your Customers.

Here’s an interesting stat provided by Gartner Group.
80% of the future revenue of your business will come from just 20% of your existing customers.

Of course, every business is different, but there’s a lot of truth and logic to absorb in that single broad stat.
Whilst so many businesses are falling over themselves trying desperately to attract new leads and new sales, they’re not spending enough time devoted to the most essential key area of all:

Keeping hold of your already converted leads for far longer and turning them into lucrative long-term customers instead of just watching them drift away forever after one or two sales.

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HOW TO GET YOUR CUSTOMERS TO SPEND MORE ON EVERY VISIT.

LightBulb Business Formula:
Increase the Dollar Value of Your Customers with Upselling, Cross-Selling, and more.

 

Increase the Dollar Value of your customers.Only a raving loony would disagree with me when I say that customers are pretty valuable to a business.

But how can we make them even more valuable and get them to spend more money on every transaction they make with you?

In this module of The Martin Print Lightbulb Business Formula, I’ll be taking a look at five very simple steps you can take to increase the dollar value of your customers, including:

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REWARD YOUR CUSTOMERS WITH CREATIVE LOYALTY CARDS

The smartest and simplest way to boost business loyalty and rapidly increase the frequency of your customer visits.


Creative Loyalty Card campaigns.TODAY’S MISSION:
Get your customers to feel a genuine sense of loyalty and connection to your business.
Get them to only think about your business whenever they need the products and services you deliver.
Get them to visit your business more frequently and spend much more every year.

WHAT YOU WILL NEED:
A set of Loyalty Reward Cards.
A custom Self-Inking Stamp.
A simple idea.
A bowl of Froot Loops (optional).


Hmm.
Can it really be that easy?

The quick answer is yes.
Loyalty Reward campaigns are dead easy to set up and work brilliantly.

And they’re not just for coffee shops and bars, either.

Pretty much any smart business can take advantage of this super-strategy and deliver a compelling incentive to get your customers coming back frequently to collect their stamps and claim their reward.

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SIMPLY AMAZING DIRECT MAIL

Opening up the very best Direct Mail marketing campaigns of all time.

 

Opening up the very best Direct Mail marketing campaigns of all time.You have mail.
Not just a boring old email, though. We get way too many of those every day.

I mean proper mail.
A package or Flyer or surprise gift that you can physically hold in your hand.

That’s got to be more interesting and intriguing than yet another bunch of emails popping up on your screen.

Some business owners may believe that the digital revolution has rendered Direct Mail marketing campaigns redundant.
It’s certainly a bit cheaper and easier to fire off a few quick emails to your leads and customers.

But this is the exciting thing about Direct Mail marketing today.
Not many people can be bothered to do it anymore. Which means that your beautiful slice of post is going to stand out even more in the mailbox.

This is your golden opportunity to deliver something refreshingly real and tactile.
Introduce yourself and your business. Communicate a key message. Promote a valuable offer.

The very best Direct Mail campaigns are often a combination of creative thinking, gorgeous design, and crystal-clear messaging.

Get in touch if you’d like a team of professional graphic artists to help brainstorm your next project.

In the meantime, here’s a small showcase of some of the most brilliant examples of Direct Mail marketing from all over the world…

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HOW TO GET YOUR CUSTOMERS COMING BACK FOR MORE

Lightbulb Business Formula:
Increase the Frequency of Your Customer Visits with Amazing Email Marketing.

How to get your customers coming back more frequently.Brace yourself. Epic article alert.
Grab another cup of coffee and some more cupcakes if required.

You may have already absorbed some pretty meaty stuff in this series of articles on The Lightbulb Business Formula .
But now we’re moving into to the really juicy and clever stuff.

Over the last two articles, we’ve discussed – at pretty epic length – a whole feast of tips and pointers on how to get more customers.

 

Now we’re seriously going to get those figures rising in another area on your Growth Analysis Calculator.

We’re going to take a look at how to get these new customers to come straight back instead of forgetting all about you after their very first visit.

In particular, we’re going to be looking at how you can get your customers to frequently return again and again by building amazing email marketing campaigns.

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7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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THE WORST PRINT AND ONLINE ADS OF ALL TIME

What were they thinking?

 

The worst Advertising campaigns of all time.We don’t all have the budget to splash out millions of dollars on massive advertising campaigns.

Smaller businesses tend to be more creative and shrewd with their modest budgets, and over the years Martin Print has been privileged to work alongside thousands of amazing businesses on cracking promotional campaigns that work and get the message across to the target audience.

Still, life must be easier for those big corporate companies, eh?

With millions of dollars to throw at every problem and a dedicated team of marketing executives racking up huge salaries per second, how could they ever possibly fail?

Oh.
Wait a minute, it turns out that they do cock things up from time to time.
Hooray!

Here’s a selection of some of the Biggest Clangers in Advertising History which became memorable for all the wrong reasons…

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WE ARE NOT IMPRESSED

Mad but funny customer reviews from the corners of the internet.

“I cannot recommend The Martin Print Blog highly enough. I would gladly sell my house and all my belongings to help support this Blog. I’ve never bothered to read any of it, but I do love the parrot at the top. More please!”
Old Bert, 2016.

 

Mad but funny customer reviews from the corners of the internet.It can be a tough task trying to attract online reviews for your business.

Well, favourable reviews at least.

People love an opportunity to complain as loudly as possible if anything should go wrong, but they rarely show the same levels of passion when everything goes right.
That’s just not quite as interesting, is it?

Online reviews are particularly important for businesses trying to generate online sales in which the product or service can’t really be viewed prior to payment.
So, a lot of your potential customers are going to be actively looking out for your reviews to gather an accurate idea of what exactly they’re really buying.

Over the years, I’ve been fortunate enough to generate some very nice reviews and testimonials from clients who were thrilled with their print and design goodies from Martin Print.
Thanks again if you were one of the happy customers who left us a nice message or review on our Facebook wall or anywhere else 🙂

However, it’s also very possible to attract strange, bizarre, and downright silly reviews from people with way too much time on their hands!

Here are some of the funniest gems that I’ve come across on my travels across the web…

 

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HOW TO GET MORE ATTENTION FOR YOUR BUSINESS

LIGHTBULB BUSINESS FORMULA Part 2
Pop-Ups, Anti-Bounces, Mailing Lists, and Getting More Customers.

 

How to get more attention and get more customers for your business.How do you get more new customers every year for your business?

Is your business even a business without a Mailing List?

And just how annoying are Pop-Ups and Anti-Bounces to your readers?

If you’ve read the first part of my Lightbulb Business Formula, you may already have had a play with your free Growth Analysis Calculator.

(If not, then don’t panic! You can still download your Growth Analysis Calculator here, and read the first part of the formula again for full instructions.)

Your calculator will hopefully have revealed to you how you can make a huge difference to your overall Revenue by simply making small improvements to four key areas.

In the following two Blog articles, I’ll be looking in detail at how to improve the first of those four key areas:

How to Get More Customers!

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INTRODUCING THE AMAZING SECRET FORMULA THAT HELPS YOUR BUSINESS GROW.

How The LightBulb Business Formula works PLUS download your free Growth Analysis Calculator.


The secret Business Formula That Helps Your Business Grow.I’ve got a brand new Tool for you to play with…

It’s right here, all ready for you to download (and perfectly safe, I promise!)

You can have a little look at it now, but don’t go wandering off too far on your own just yet.
You might get a little bit lost, and I’ve got a tiny bit of explaining to do.

 

What will this tool do?

It’s a Growth Analysis Calculator.
Sounds a bit complicated and weird?
It’s honestly not. It’s actually very simple.

You input just four figures relating to your business.
You will then see your projected Revenue Per Year and Revenue Per Customer LifeCycle.
Here’s where we get to the really fascinating bit…

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