HOW TO ATTRACT TONS OF REFERRALS WITH MAGNETS.

7 reasons why Referral Fridge Magnets are brilliant at pulling in new customers.

 

How to attract tons of referrals with custom Fridge MagnetsHere’s a shiny new idea from the Martin Print Thinktank which is getting a lot of our clients pretty excited.

It costs very little, is dead easy to set up, and it gives your business a simple long-term strategy for acquiring tons of good customer referrals.

So let’s talk about Referral Magnets and how they’re already helping our clients to reach out to new customers easily and quickly…

Here’s the concept in a magnetic nutshell;

Hand out two or three Referral Fridge Magnets to existing customers with every sale.
The Magnets will usually promote a special introductory deal or discount for their friends.

Your existing clients slap the Magnets onto their fridge for safe-keeping until they have an opportunity to pass on this welcome gift to a friend.

It sounds so simple.
But here are some of the reasons why such a simple concept works so brilliantly…

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HOW TO TAKE A GREAT PORTRAIT PICTURE

Tips and pointers on how to snap the perfect portrait for your Business Cards and Marketing Material.

 

How to take a great portrait picture for business marketing.Say Cheeeese!
Hmm. Oh dear, I think we should maybe try that one again…

Have you ever considered using a portrait picture on your Business Cards or other marketing materials?
Are you currently using a photograph which perhaps doesn’t quite convey the best impression to your customers?

A good portrait photograph can help to add a personal touch to your marketing and reveal the friendly human face behind the business.

Unfortunately, there’s one big problem.
There are so many ways of getting it hideously wrong…

What kind of pose should you strike? Is it ok to smile? Should you show your teeth or keep your mouth shut? What do you wear? Is it ok to cross your arms or should you be clutching a prop? How do you set up the background and lighting for the best effect?

Whether you’re planning on hiring a professional photographer or having a go at taking the perfect snapshot yourself, here’s everything you need to know about capturing a great Portrait Picture

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TATTOO TURKEYS!

15 of the Funniest Tattoo Disasters Ever Committed to Skin.

 

The biggest Tattoo disasters ever.Old Bert has got a new Tattoo.

Yes, I had to sit down for a minute as well.

The whole Martin Print team were pretty shocked by this latest announcement from our mostly friendly resident caretaker.
It’s surely far too late for Old Bert to be going through a mid-life crisis.

He came bounding into my office to roll up his sleeves and proudly show off the new branding on his arm.

It was a picture of Smurfette. The original lady Smurf.

I had no idea that Old Bert was such a fan of The Smurfs.
But it turns out that he’d never even heard of the Smurfs. He just thought it was a nice picture. He claimed that he never even noticed Smurfette was blue.

However, all was not quite as it first seemed….

Oscar, our Chief Printing Wizard, has been very busy down in the press, working on a range of all-new custom temporary tattoos from Martin Print, and Old Bert was closely involved in the testing phase.

Naturally, we all had a go when we found out about it.
Logan couldn’t decide whether he wanted something fierce and aggressive or something cute and cuddly.
He finally opted for a roaring Lion.
With a cheeky wink.

Head Design Guru Trish created her own beautiful artwork for the temporary tattoo. A gorgeous snapshot of wildlife decorated with elegant flowers and mysterious archways and curious creatures beneath the drifting clouds and a setting sun.

Me? I just went for a Hot Dog. I like Hot Dogs.

There are actually plenty of creative marketing uses for these paper transfer-based Tattoos printed in vivid full colour.
You have to admit that it’s a very unusual way of sharing a marketing message or design which is likely to be shown off frequently during that brief period of time.

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EXTEND THE LIFE CYCLE OF YOUR CUSTOMERS

The Lightbulb Business Formula:
6 Easy Steps to Creating Lucrative Long-Term Customers

 

How to extend the life cycle of your customers.Let’s not get too over-emotional, but we’ve reached the final module of the Martin Print Lightbulb Business Formula.

However, we’re going out with a bang.
We’re going to take a look at one of the most neglected areas in business growth, despite it being the most important by far.

How to Extend the Average Life Cycle of Your Customers.

Here’s an interesting stat provided by Gartner Group.
80% of the future revenue of your business will come from just 20% of your existing customers.

Of course, every business is different, but there’s a lot of truth and logic to absorb in that single broad stat.
Whilst so many businesses are falling over themselves trying desperately to attract new leads and new sales, they’re not spending enough time devoted to the most essential key area of all:

Keeping hold of your already converted leads for far longer and turning them into lucrative long-term customers instead of just watching them drift away forever after one or two sales.

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HOW TO GET YOUR CUSTOMERS TO SPEND MORE ON EVERY VISIT.

LightBulb Business Formula:
Increase the Dollar Value of Your Customers with Upselling, Cross-Selling, and more.

 

Increase the Dollar Value of your customers.Only a raving loony would disagree with me when I say that customers are pretty valuable to a business.

But how can we make them even more valuable and get them to spend more money on every transaction they make with you?

In this module of The Martin Print Lightbulb Business Formula, I’ll be taking a look at five very simple steps you can take to increase the dollar value of your customers, including:

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REWARD YOUR CUSTOMERS WITH CREATIVE LOYALTY CARDS

The smartest and simplest way to boost business loyalty and rapidly increase the frequency of your customer visits.


Creative Loyalty Card campaigns.TODAY’S MISSION:
Get your customers to feel a genuine sense of loyalty and connection to your business.
Get them to only think about your business whenever they need the products and services you deliver.
Get them to visit your business more frequently and spend much more every year.

WHAT YOU WILL NEED:
A set of Loyalty Reward Cards.
A custom Self-Inking Stamp.
A simple idea.
A bowl of Froot Loops (optional).


Hmm.
Can it really be that easy?

The quick answer is yes.
Loyalty Reward campaigns are dead easy to set up and work brilliantly.

And they’re not just for coffee shops and bars, either.

Pretty much any smart business can take advantage of this super-strategy and deliver a compelling incentive to get your customers coming back frequently to collect their stamps and claim their reward.

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SIMPLY AMAZING DIRECT MAIL

Opening up the very best Direct Mail marketing campaigns of all time.

 

Opening up the very best Direct Mail marketing campaigns of all time.You have mail.
Not just a boring old email, though. We get way too many of those every day.

I mean proper mail.
A package or Flyer or surprise gift that you can physically hold in your hand.

That’s got to be more interesting and intriguing than yet another bunch of emails popping up on your screen.

Some business owners may believe that the digital revolution has rendered Direct Mail marketing campaigns redundant.
It’s certainly a bit cheaper and easier to fire off a few quick emails to your leads and customers.

But this is the exciting thing about Direct Mail marketing today.
Not many people can be bothered to do it anymore. Which means that your beautiful slice of post is going to stand out even more in the mailbox.

This is your golden opportunity to deliver something refreshingly real and tactile.
Introduce yourself and your business. Communicate a key message. Promote a valuable offer.

The very best Direct Mail campaigns are often a combination of creative thinking, gorgeous design, and crystal-clear messaging.

Get in touch if you’d like a team of professional graphic artists to help brainstorm your next project.

In the meantime, here’s a small showcase of some of the most brilliant examples of Direct Mail marketing from all over the world…

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HOW TO GET YOUR CUSTOMERS COMING BACK FOR MORE

Lightbulb Business Formula:
Increase the Frequency of Your Customer Visits with Amazing Email Marketing.

How to get your customers coming back more frequently.Brace yourself. Epic article alert.
Grab another cup of coffee and some more cupcakes if required.

You may have already absorbed some pretty meaty stuff in this series of articles on The Lightbulb Business Formula .
But now we’re moving into to the really juicy and clever stuff.

Over the last two articles, we’ve discussed – at pretty epic length – a whole feast of tips and pointers on how to get more customers.

 

Now we’re seriously going to get those figures rising in another area on your Growth Analysis Calculator.

We’re going to take a look at how to get these new customers to come straight back instead of forgetting all about you after their very first visit.

In particular, we’re going to be looking at how you can get your customers to frequently return again and again by building amazing email marketing campaigns.

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7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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THE WORST PRINT AND ONLINE ADS OF ALL TIME

What were they thinking?

 

The worst Advertising campaigns of all time.We don’t all have the budget to splash out millions of dollars on massive advertising campaigns.

Smaller businesses tend to be more creative and shrewd with their modest budgets, and over the years Martin Print has been privileged to work alongside thousands of amazing businesses on cracking promotional campaigns that work and get the message across to the target audience.

Still, life must be easier for those big corporate companies, eh?

With millions of dollars to throw at every problem and a dedicated team of marketing executives racking up huge salaries per second, how could they ever possibly fail?

Oh.
Wait a minute, it turns out that they do cock things up from time to time.
Hooray!

Here’s a selection of some of the Biggest Clangers in Advertising History which became memorable for all the wrong reasons…

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