HOW TO GET YOUR CUSTOMERS COMING BACK FOR MORE

Lightbulb Business Formula:
Increase the Frequency of Your Customer Visits with Amazing Email Marketing.

How to get your customers coming back more frequently.Brace yourself. Epic article alert.
Grab another cup of coffee and some more cupcakes if required.

You may have already absorbed some pretty meaty stuff in this series of articles on The Lightbulb Business Formula .
But now we’re moving into to the really juicy and clever stuff.

Over the last two articles, we’ve discussed – at pretty epic length – a whole feast of tips and pointers on how to get more customers.

 

Now we’re seriously going to get those figures rising in another area on your Growth Analysis Calculator.

We’re going to take a look at how to get these new customers to come straight back instead of forgetting all about you after their very first visit.

In particular, we’re going to be looking at how you can get your customers to frequently return again and again by building amazing email marketing campaigns.

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7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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HOW TO GET MORE ATTENTION FOR YOUR BUSINESS

LIGHTBULB BUSINESS FORMULA Part 2
Pop-Ups, Anti-Bounces, Mailing Lists, and Getting More Customers.

 

How to get more attention and get more customers for your business.How do you get more new customers every year for your business?

Is your business even a business without a Mailing List?

And just how annoying are Pop-Ups and Anti-Bounces to your readers?

If you’ve read the first part of my Lightbulb Business Formula, you may already have had a play with your free Growth Analysis Calculator.

(If not, then don’t panic! You can still download your Growth Analysis Calculator here, and read the first part of the formula again for full instructions.)

Your calculator will hopefully have revealed to you how you can make a huge difference to your overall Revenue by simply making small improvements to four key areas.

In the following two Blog articles, I’ll be looking in detail at how to improve the first of those four key areas:

How to Get More Customers!

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THE LIGHTBULB BUSINESS FORMULA

An Introduction to the Easy 4-Step Philosophy That Rapidly Boosts Your Business Revenue.

 

The Martin Print Lightbulb Business Formula.I was hoping to get a good Christmas present for everyone this year. But I got a bit stuck.

Ideally, I wanted to deliver a little gift to everyone who followed Martin Print in some way.
That includes all our existing customers, Blog subscribers, Facebook fans, Twitter followers, and even that one guy who connected with us on Google+.

I was initially thinking along the lines of a beautifully printed promo gift which shows off what we do best.

But after long discussions with Oscar (our Chief printing wizard) and Charlie (our Shipping Supremo), we eventually realised that producing and delivering 35,000 gifts would probably get us in hot water with the Bank Manager again.

But Oscar had an alternative solution.
“Why don’t you impart the gift of wisdom and experience?”

At this point, I was already getting excited about the prospect of writing a 22-part Blog epic on the best way to sharpen pencils without losing your fingers.

But Oscar had a different idea in mind.
“Your lightbulb thing. That 4-step Philosophy that you’re always banging on about in the canteen. The secret strategies that helped Martin Print to grow and grow over the last 15 years. Why don’t you reveal those secrets as a special Christmas gift? At least we’d save a bit of money on postage.”

Well, I don’t usually like to reveal too many secrets.
Me and my old schoolmate Barry swore blind that we’d never reveal the secret behind the Disappearing Squirrel Trick we performed live in front of the whole school back in 1988. And we stayed true to our word.

But this is different.
I think your business might genuinely benefit from the philosophies behind The LightBulb Formula. This is definitely worth sharing, and no squirrels will be harmed this time.
Oh, and it does include a real free gift for you to download very soon…

 

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WHY YOUR BUSINESS NEEDS A GREAT TAGLINE.

How to craft the perfect slogan for your future marketing.

How do you write a great Tagline or Slogan for your business marketing?How do you spot a great Tagline?
You know one when you read one.

A tagline is that short phrase following a company’s name which helps to identify the product, service and personality.
It’s a funky one-line snippet that stays in the consumer’s mind when they’re looking for your kind of product or service in the future.

“They melt in your mouth, not in your hands.”
Remember that one for M&M’s?

For years, happy kids popped the colourful chocolates in their mouths and then showed their clean hands to their parents.
Every time you saw the M&M logo, that line echoed in your mind.
You are always reminded that not only are M&M’s a chocolate treat, but they have a candy shell that won’t smudge up the face, fingers and clothes of your kids.
Perfect.

So, how do you craft a great tagline for your own business? 

If you’re building and developing your company brand with a view to launching some incredible marketing campaigns, it’s definitely something to think about long and hard.

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THE 4-STEP MARKETING PLAN FOR NEW BUSINESS OWNERS

How to create a winning Marketing Mix to get your new business off the ground.

 

So you’re ready to start up a new business? Here’s all the advice and tips you need to know.So you’ve decided to become a world-conquering entrepreneur and launch your first new business?
Or perhaps you’ve just recently started up in business and you’re still finding your feet?

Well, let’s take it one step at a time. (Quick tip,though. You’ll usually find your feet at the end of your legs. Now we can get onto the more advanced stuff!)

Fabulous success and wealth may well be on the distant horizon, but it rarely happens overnight, and the path to victory usually involves a lot of hard work and screaming and coffee.

My own business has been providing luxury print and design services for over 15 years now, but it took a long time to get off the starting blocks.
During the years before Martin Print grew a loyal base of customers in search of beautiful marketing products, I was mostly living off birdseed and the kindness of strangers.

But I’m hoping that your own journey to the top may not be quite as stressful and as tough on the taste buds.

Here are some simple steps to creating a 4-Step Marketing Plan which may help you on the way to ultimate triumph….

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HOW TO MESS UP YOUR BUSINESS LOGO

Common mistakes to avoid when crafting a new Logo Design.


Avoid the very common mistakes that could really mess up your business Logo Design.“It’s finished! At last! It’s finally finished!

Tim came barging into Smokey Joe’s Business Bar with a fistful of fresh promotional material and a visible sense of pride and excitement.

Tim’s business team had been working on a new Logo Design for what felt like months or even years.

Some of the fellow business owners down the bar had been secretly taking bets on when exactly Tim’s new logo would be finished.
Others had been taking bets on whether it would ever be finished at all.

Tim’s line of business was supplying accessories for tortoises, so maybe it was fitting in a way that his new logo was destined to become the most slowly-developed design in history.

But now the waiting was over, and a crowd of onlookers gathered round to finally cast their eyes for the first time on the new Logo Design for Tim’s Tortoise Trimmings.

Sadly, there were no gasps of delight or whoops of appreciation.
After a few seconds, everyone made their polite excuses and congregated back round the electronic pub quiz machine to exchange hushed whispers on why the logo was such a disappointment.

Despite the fact that this business logo had been stuck in development hell for so long, the final result was still a massive failure and included a string of very common mistakes which have been ruining potential Logo Designs for far too long now.

A good Logo isn’t just a graphic or a pretty design or a tagline or a memorable picture.
It should be a professionally-crafted personality profile of yourself, your business, your products, or your services.

Here’s where so many amateur attempts go horribly wrong…

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HOW TO APOLOGISE TO YOUR CUSTOMERS

Crafting an apology when things go wrong in business.


How to apologise to your business customers when things go wrong.Rumour has it that Sorry is the hardest word to say.

I’m not entirely convinced.
I had an appointment with an Otorhinolaryngologist yesterday, and I found that word much harder to pronounce.
It was a very long morning.
Interestingly, I ended up saying “Sorry” quite a lot, mainly for all my spluttering at the reception desk.

But how good are you at saying Sorry?

Even the best of us make mistakes from time to time.
But what kind of tone do you adopt when it’s time to apologise to a disappointed customer?

Do you try and quickly gloss over it in the hope that everything will soon be forgiven and forgotten?

Or do you write a slightly hysterical 40,000 word apology in your own blood and swear on your life that the mistake will never ever happen again?

Here are a few pointers to consider before crafting a sincere apology from your business…

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Are Tight Deadlines Good for Productivity?

Do you create your very best work when you’re against the clock?


ARE TIGHT DEADLINES GOOD FOR BUSINESS PRODUCTIVITY? Do you create your very best work when you’re against the clock?Here’s a controversial topic which regularly stirs up heated debate down at Smokey Joe’s Business Bar.

Under what conditions do you deliver your very best work?

Is it when you have the leisurely freedom to be as creative as you wish in your own time and at your own pace?

Or is it when you’re working to a very strict deadline and you’re feeling the mounting pressure to deliver the goods on time?

One of my favourite ever quotes is from the late British comedy writer Douglas Adams.
I always felt that Adams was a fabulously inventive and imaginative writer with a frankly staggering talent.

But he was also notorious for having very little comprehension of the importance of ‘deadlines’.
He regularly struggled to complete his work on time, much to the infuriation of the poor editors and publishers that he worked with.

“I love deadlines,” Adams once publicly admitted.
“I like the whooshing sound they make as they fly by!”

Adams clearly didn’t have that much regard for deadlines.
But a good business owner is likely to take the concept of deadlines far more seriously.

For us, a missed deadline will often mean a broken promise to a customer and a potentially disappointing outcome for everyone concerned.
When we make deadlines, the very last thing we want to do is sit back and watch them whoosh by.

But my focus today is on whether deadlines are generally good for business productivity, and this is an issue which seems to divide opinion with strong feelings on both sides.

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DANGER! YOUR HOME IS NOW A BUSINESS OFFICE

How to keep sane and avoid the personal perils of working from home.


YOUR HOME IS NOW A BUSINESS OFFICE! How to keep sane and avoid the personal perils of working from a home office.Working from home.
Does it always really work?

Many people who run a business from their own home would never dream of having it any other way.
And I can certainly think of at least 750 huge advantages.

But there can be a dangerous side, too.
I’m not talking about the risk of accidentally putting your fingers in the deep-fill sandwich toaster whilst you were supposed be sending a fax to Hong Kong.

No, I’m talking about the much more plausible risk of losing a healthy balance between your personal life and your work.

Unlike the majority of 9-5 workers, you can’t just mentally ‘clock off’ from the office and sprint back to the comfort of your home to enjoy the rest of your evening in peace.

When your office actually is your home, it becomes much harder to separate the chaos of a working day with the chaos of your personal life!
These two sides of your life can end up spilling into each other until the quality of both becomes severely compromised.

Here’s how to keep a firm grip on your home office and your home life…

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