The Winners and Losers in the Biggest Online Meltdown of the Year.
Is there really no such thing as bad publicity?
If all publicity is good publicity, then the owners of Amy’s Baking Company Boutique & Bistro should be rubbing their hands with glee right now.
But I can’t help feeling that they’re far more likely to be hiding behind their hands in deep embarrassment and regret…
If you haven’t yet heard the wince-inducing details of Amy’s Baking Company and one of the biggest Social Media Meltdowns ever, then the full story is below – including some quite astonishing Facebook posts.
But what can we learn from this online fiasco? Can a company actually reap any benefits from such a high-profile train wreck? And why on Earth has this particular company’s Facebook audience shot up from 2,800 fans to nearly 100,000 fans since the incident?
That surely can’t be right…can it?
Well, let’s rewind to the beginning of the story.
Amy Bouzaglo and her husband Samy are the controversial couple behind Amy’s Baking Company Boutique & Bistro, and they run a troubled restaurant in Scottsdale, Arizona.
They recently featured in an episode of U.S show Gordon Ramsay’s Kitchen Nightmares in which the straight-talking TV Chef attempts to put struggling restaurants back on the right track.
In this particular case, Ramsay was fighting a losing battle.
In fact, for only the second time in the show’s long-running history, he conceded defeat and declared the restaurant owners to be far too difficult to work with, and beyond his help.
After the episode was broadcast, Amy and Samy attracted an avalanche of negative online comments throughout the Social Media universe, as viewers vented their distaste for the couple’s business behaviour on sites such as Facebook, Yelp, and Reddit.
The overwhelming feeling seemed to be that the couple were rude, horrible, and vile.
Their business ethics were questioned when they admitted to simply re-selling desserts from other bakeries at inflated prices. And they were even labelled as ‘criminals’ when they were seen to be ‘stealing’ tips from their own waitresses.
So, how did Amy and Samy respond to this wave of online criticism?
They hit back. On their own Facebook page.
And that’s when the trouble really started…
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