EMBARRASSING (BUT FUNNY!) LOGO DESIGN DISASTERS

Oops! This is what happens when you choose an Amateur Logo Designer.

 

The best funny examples of Logo Design Disasters. Fail!A great logo is an imperative piece of your overall marketing strategy.
This is the slice of graphic design by which customers are going to recognise you.

It’s the image that people will associate with your brand every time they see it pop up on a news feed, flyer, online Ad, leaflet, brochure, print Ad, sign, promotional freebie, or hovering inflatable elephant billboard (okay, the last one is pretty rare. Scrap that thought for now.)

When done well, the logo will become ingrained in the consciousness of your customer and develop into your iconic seal of quality.

When done wrong, however, the repercussions can be forever damaging.
Although quite funny for everyone else.

To help show you the importance of hiring a professional design team to craft your own business logo, I’ve compiled a brief rundown of some of The Greatest Logo Disasters Of All Time, along with a few nuggets of advice to bear in mind….

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BRAVING THE ‘SHARK TANK’!

Why Dean Salakas from The Party People turned down a $400,000 investment from the TV Sharks.


BRAVING THE SHARK TANK! Why Dean Salakas from The Party People turned down a $400,000 investment from the TV Sharks.

You may have seen Dean Salakas from The Party People on your TV screens last week, as he was brave enough to venture into the Shark Tank on Channel Ten’s hit show.
Martin Print Blog caught up with Dean after the show for an exclusive chat in which the Chief Party Dude reveals why he has no regrets about turning his back on a $400,000 investment from the TV Sharks…

 

It’s probably not every day that one of Australia’s most successful entrepreneurs offers to invest $400,000 into your business on a hit TV show.
But what if the proposed deal just wasn’t quite right for you?

That was the dilemma faced by Dean Salakas during his pitch last week on Channel Ten’s Shark Tank.
Yet he’s walked away from the Sharks feeling more positive about the future than ever before…

Dean Salakas – co-founder of The Party People.Dean and Peter Salakas are the brothers behind the continuing success story of The Party People.

From small family business roots, The Party People has ballooned into Australia’s number one supplier of party accessories, with a thriving online shop and two retail stores in New South Wales.
The business provides everything you’ll ever need for the ultimate Aussie party including decorations, themed party supplies, costumes, balloons, novelties, confectionery, catering supplies, and baking products.

The Salakas brothers now plan to make the party even bigger by eventually rolling out more stores right across Australia, and it was this plan that inspired Dean’s trip to the Shark Tank.

Down at Smokey Joe’s Business Bar, I caught up with Dean Salakas after his appearance on the hit TV show to discuss how the Chief Party Dude felt about pitching to the Sharks…

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HOW NOT TO TREAT YOUR AUDIENCE ON SOCIAL MEDIA

The Social Media antics of Amy’s Bakery may have developed into the biggest online meltdown of the year – but why has this huge Social Media disaster attracted so many new followers and fans to the business?The Winners and Losers in the Biggest Online Meltdown of the Year.

Is there really no such thing as bad publicity?

If all publicity is good publicity, then the owners of Amy’s Baking Company Boutique & Bistro should be rubbing their hands with glee right now.
But I can’t help feeling that they’re far more likely to be hiding behind their hands in deep embarrassment and regret…

If you haven’t yet heard the wince-inducing details of Amy’s Baking Company and one of the biggest Social Media Meltdowns ever, then the full story is below – including some quite astonishing Facebook posts.

But what can we learn from this online fiasco? Can a company actually reap any benefits from such a high-profile train wreck? And why on Earth has this particular company’s Facebook audience shot up from 2,800 fans to nearly 100,000 fans since the incident?
That surely can’t be right…can it?

Well, let’s rewind to the beginning of the story.
Amy Bouzaglo and her husband Samy are the controversial couple behind Amy’s Baking Company Boutique & Bistro, and they run a troubled restaurant in Scottsdale, Arizona.

They recently featured in an episode of U.S show Gordon Ramsay’s Kitchen Nightmares in which the straight-talking TV Chef attempts to put struggling restaurants back on the right track.

In this particular case, Ramsay was fighting a losing battle.
In fact, for only the second time in the show’s long-running history, he conceded defeat and declared the restaurant owners to be far too difficult to work with, and beyond his help.

After the episode was broadcast, Amy and Samy attracted an avalanche of negative online comments throughout the Social Media universe, as viewers vented their distaste for the couple’s business behaviour on sites such as Facebook, Yelp, and Reddit.

The overwhelming feeling seemed to be that the couple were rude, horrible, and vile.
Their business ethics were questioned when they admitted to simply re-selling desserts from other bakeries at inflated prices. And they were even labelled as ‘criminals’ when they were seen to be ‘stealing’ tips from their own waitresses.

So, how did Amy and Samy respond to this wave of online criticism?
They hit back. On their own Facebook page.
And that’s when the trouble really started…


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ALMOST ANYTHING IS POZIBLE
WITH CROWDFUNDING…
How a Smart Mumpreneur Nailed a Polished Pitch to Hit This Project Funding Goal!

Here's an encourgaing Crowdfunding success story for Australian Small Business! But will the finances be as messy as the product?Regular readers of the Martin Print Blog should recall a very recent article which served as an introduction to the rising Crowdfunding trend.
The article certainly sparked a wave of interest from business owners and developers keen to hear more about this increasingly popular platform for fundraising your next exciting business project without having to visit the bank.

If you missed the post (where have you been?!) or you’ve had your memory wiped by aliens since then (fair enough, happens to me all the time), then you can check out the brief introduction to the snowballing Crowdfunding phenomenon right here.

Following on from this, here’s another recent Crowdfunding success story which I’d love to share, as it’s a perfect example of how a cracking Australian Small Business has really taken advantage of this new people-powered strategy for raising that crucial finance.

As this particular tale involves small children, face paint, and nail polish, I’ll warn you now that this could get very messy…

Pure Poppet is a small Australian brand dedicated to creating a range of natural makeup and face paint for small children with very big imaginations!
The business was founded by Head Poppet and proud Mumpreneur Georga Holdich, whose own two children have always loved to dress up and step into the shoes of new characters.

When Georga discovered that it was almost impossible to find an Australian produced range of fun makeup items which were aimed at children and made with natural, non-toxic ingredients, she decided that the only way to make it happen was to launch such a business herself!

Since then, the range has started to take off in a big way, as fidgety parents can now finally relax and actually allow the kids to play with makeup and face paint without having to worry about the long list of toxic ingredients that usually pop up in the adult variety.

Recently, Georga decided that it would be a terrific idea to add a new water-based, non-toxic Nail Polish to the Pure Poppet range.
However, the financing of this new project could well prove to be a pretty tricky prospect…

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ALMOST ANYTHING IS POZIBLE
WITH CROWDFUNDING…
How a Smart Mumpreneur Nailed a Polished Pitch to Hit This Project Funding Goal!

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CASE STUDIES GLAMZILLA
Why Your Business is Invited to a Very Special
Bra Party at This Stylish Hair and Beauty Salon

Glamzilla Hair and Beauty Salon - Host of The Bra Party on August 11th 2012! You and your business are both invited...When I accepted an invitation to meet up with Jaide Hopwood at her exclusive million-dollar hair and beauty salon, I was initially a little bit concerned that I might have to take out a bank loan just to be allowed anywhere inside the building.

At the very least, I suspected that I might have to be really nice to Old Bert and politely ask if I could borrow some of the top secret emergency money that everyone knows he keeps stashed behind the broken trundle wheel in the office shed.

I needn’t have worried.
Glamzilla Hair and Beauty may have a million-dollar reputation, but this thankfully doesn’t apply to the very competitive pricing.
It’s more to do with the idea that happy customers walk out of this increasingly popular hair and beauty salon looking like a film star and feeling like a million dollars!

Jaide Hopwood is the sharp young entrepreneur behind the rising success of Glamzilla, and for one night only on August 11th 2012, the salon will be hosting a very special Bra Party to raise funds for the National Breast Cancer Foundation.
The good news is that you’re invited to come along and join in the fun, raise awareness of your business, and show your support for a great cause.
We’ll return to this Bra Party in just a moment…

When I first arrived at the Glamzilla Hair and Beauty Salon to meet Jaide and get ready for my eyelash extensions and waxing treatment (note to self: try to remember to delete this bit before publishing the Blog article), I kicked off our chat by asking about the roots of her snappy entrepreneurial journey.

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CASE STUDIES GLAMZILLA
Why Your Business is Invited to a Very Special
Bra Party at This Stylish Hair and Beauty Salon

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CASE STUDIES
CYBERSPACE VIRTUAL SERVICES
How This Virtual Assistant Wizard Helped Put Man On The Moon!

Did a successful Perth-based entrepreneur really help put Neil Armstrong on the moon?It’s not every day that you get to chat with someone who actually helped put Man on the Moon way back in 1969.

I can still remember those days of innocence when I used to potter about in my bedroom, building space rockets out of washing-up liquid bottles.

I’d gleefully project them into orbit from my hi-tec Elastic Band Launch Pad, and then grab my toy walkie-talkie to make an urgent communication to Space Command Centre, informing them that the mission was now under serious threat from an unexpected lampshade in the flight path.

Great days.
Actually, it’s not that hard for me to remember, as it was only the other week.
I must clear out my bedroom soon in case anybody important pops round.

But these flights of imagination are probably the closest that most of us will ever get to taking part in a pioneering journey through the stars.
However, I was recently fortunate enough to meet a Perth-based entrepreneur with a very different story to tell…

Terence Kierans is now the proud online pilot of Cyberspace Virtual Services, delivering a wealth of valuable services and solutions to ease the burden of the overworked Small Business owner.
But over 40 years ago, he was working with the pilots of an altogether different mission, as he played an instrumental role in helping Neil Armstrong and Buzz Aldrin to finally set foot on the moon in 1969 and make history.

It seems a giant career leap to go from NASA to running your own acclaimed Virtual Assistant business…or perhaps it’s just one small step for Terence?

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CASE STUDIES
CYBERSPACE VIRTUAL SERVICES
How This Virtual Assistant Wizard Helped Put Man On The Moon!

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CASE STUDIES NATHALIE LE RICHE
From Brisbane to Papua New Guinea – Why the Stunning Art of Nathalie Le Riche Proves That Dreams Come True

Discover the colours of Papua New Guinea through the arts and gifts of Nathalie Le Riche.Some dreams are bigger than others.

When I was young and carefree, my ultimate dream was to shrewdly avoid the hassle and inconvenience of public transport by travelling around everywhere in a hot air balloon, tastefully decorated with go-faster stripes.

I never quite managed to pull that one off…but then, I’m not really sure that I put quite enough work into it.

These days, I’ve downsized my dreaming a little bit.

I’d now consider it to be a genuine dream come true if Old Bert, our resident caretaker, could somehow manage to enter the Martin Print office in the morning without accidentally setting off all the fire alarms and then running around in blind panic for the rest of the day shouting “RUN FOR YOUR LIVES! SAVE YOURSELVES! I’LL HOLD IT BACK FOR AS LONG AS I CAN!”

Strangely enough, I think that this particular dream has even less chance of coming true than the hot air balloon one.

I’m pleased to report that Nathalie Le Riche has encountered far more success in making dreams come true than I ever did.
Originally from Brisbane, Nathalie now runs an Art and Gift business, focusing on her own stunning artwork which is inspired by the beauty and joy of Papua New Guinea.

Nathalie’s journey has taken her from difficult teenage years to international acclaim as one of Papua New Guinea’s leading artists.
It all began at the age of 19 when Nathalie embarked upon a personal mission to test if dreams really could come true for those who dared to believe.

By the age of 33, everything on Nathalie’s list had come true.

So, where exactly did this amazing artistic journey begin?

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CASE STUDIES NATHALIE LE RICHE
From Brisbane to Papua New Guinea – Why the Stunning Art of Nathalie Le Riche Proves That Dreams Come True

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CASE STUDIES DINGOBUS
Why Excellent Customer Service is the Driving Force behind Perth’s Premier Coach & Bus Charter

Martin Print meets up with Andrew R Reid AIAME from Dingobus - Perth's Premier Coach and Bus Charter.I recently felt that the Martin Print team were in need of a healthy day out, away from the hustle and bustle of the office and the printing press.

Being a generous and kind-hearted soul, I took it upon myself to organise a fun-packed day of extreme sports activities, just to blow away a few cobwebs and help keep us all in good shape.

Nothing too challenging or strenuous.
Just a little bit of light abseiling, rock climbing, white water rafting , zip lining, rapid riding, zorbing, and a couple of other things which I’d never actually heard of, but looked pretty exciting.

I’d even organised a small coach from DingoBus to take us to each thrilling location in surprisingly affordable style.

It’s a good job I did really, as the luxurious coach trip turned out to be the best part of the whole day by several very comfortable miles.
The trouble only really started whenever we got off the coach to get our teeth stuck into the latest high-octane sporting challenge.

With some regret and shame, I have to report that none of us ever actually got round to participating in a single one of the activities that I’d planned.
Whenever we arrived at a new location, the feeble excuses from my team would suddenly come flooding out in a monsoon of misery.
It came as quite a shock to discover that so many of my team members had sprained ankles, were allergic to water, had a phobia of safety equipment, and were prone to fainting if their feet weren’t quite touching the ground.
Hmmm….

Still, it wasn’t all a waste of time.
During one of our regular stop-offs, as the rest of the team were meandering around outside the coach trying to think up ways of getting out of a Bungee Jump, I grabbed the chance to have a good chat with Andrew R Reid AIAME.
Andrew was not only the driver for our journey, he was also the man in the driving seat of the growing DingoBus business as a whole.

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CASE STUDIES DINGOBUS
Why Excellent Customer Service is the Driving Force behind Perth’s Premier Coach & Bus Charter

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CASE STUDIES TRAINING2LIVE
How a Former Army Instructor Is Now Getting To the Heart of Business Communications!

Victoria Rose from Training2Live reveals her own amazing business journey in this Case Study from the Martin Print Blog.After spending 23 years as an instructor for the Australian Army Reserve, it might seem a pretty curious career jump to suddenly find yourself running your own business, delivering acclaimed training packages to the corporate sector.

But then, perhaps training and communication have always been at the heart of the unique career of Victoria Rose

Actually, a fair few members of the Martin Print team have experienced our own fair share of curious career changes over the years, before we embraced the thrilling world of quality custom printing.

It’s a little-known fact that I spent three years training to be a Tightrope Walker before I finally had to admit that my intense fear of heights was potentially going to make the rest of my life very difficult.

Meanwhile, Old Bert, our resident caretaker, still talks with great pride about the days when he allegedly used to be a dashing top-secret Superspy…although I’ve always had my serious doubts about this.
To back up his wild claim, he once came into our office and presented me with the official uniform that he had to wear back in the old days for all his top-secret Superspy duties.
I still wasn’t entirely convinced though.
His ‘uniform’ was just a t-shirt with big bright red lettering emblazoned on the front which read SSSSH! TOP SECRET SUPERSPY AT WORK!

Hmmm.
Well, whatever the true story, I’m sure that he makes a better caretaker.

The far more interesting story of Victoria Rose doesn’t include any tightrope walking or superspy activities (well, not the official version anyway) but it’s still a fascinating journey which has led her from an impressive military background all the way to becoming the driving force behind Training2Live – an outstanding service which provides the corporate sector with unique training workshop packages, specialising in Leadership and Communication skills.

So, where exactly did this entrepreneurial adventure begin?

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CASE STUDIES TRAINING2LIVE
How a Former Army Instructor Is Now Getting To the Heart of Business Communications!

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AUSTRALIA’S BIGGEST FREE PARTY
The Party People Launch New Mega Store With Fundraising Free Party in Drummoyne!

The Party People are launching Australia's largest ever free party....and you're invited!It’s been a while since I last got invited to a party.

Ever since that unfortunate incident with the bouncy castle, the chocolate fountain, the faulty hosepipe, and the man in the clown outfit with a surprising lack of good humour, party invitations have been pretty thin on the ground for me.

I still don’t think it was entirely fair that I got landed with all the blame and indeed all the subsequent cleaning bills, but I suppose there’s nothing I can do about this gross miscarriage of justice now.

Last weekend, the majority of the Martin Print team were invited to a very swanky party at the other end of town, but sadly my own invitation was mysteriously missing in the post.

Still, I’m not bitter. It sounded rubbish anyway.
Whilst they were all out enjoying themselves, I consoled myself with a few quiet drinks down at Smokey Joe’s Small Business Bar, where I had the good fortune to bump into Dean Salakas from The Party People.

To my surprise and delight, Dean invited me along to Australia’s Largest Free Party in Drummoyne on May 26th, to celebrate the grand opening of The Party People’s brand new Mega Store, and help raise funds for the Sydney Children’s Hospital Foundation along the way.
The good news is that you’re invited to this spectacular free party too…

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AUSTRALIA’S BIGGEST FREE PARTY
The Party People Launch New Mega Store With Fundraising Free Party in Drummoyne!

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