HOW TO TAKE A GREAT PORTRAIT PICTURE

Tips and pointers on how to snap the perfect portrait for your Business Cards and Marketing Material.

 

How to take a great portrait picture for business marketing.Say Cheeeese!
Hmm. Oh dear, I think we should maybe try that one again…

Have you ever considered using a portrait picture on your Business Cards or other marketing materials?
Are you currently using a photograph which perhaps doesn’t quite convey the best impression to your customers?

A good portrait photograph can help to add a personal touch to your marketing and reveal the friendly human face behind the business.

Unfortunately, there’s one big problem.
There are so many ways of getting it hideously wrong…

What kind of pose should you strike? Is it ok to smile? Should you show your teeth or keep your mouth shut? What do you wear? Is it ok to cross your arms or should you be clutching a prop? How do you set up the background and lighting for the best effect?

Whether you’re planning on hiring a professional photographer or having a go at taking the perfect snapshot yourself, here’s everything you need to know about capturing a great Portrait Picture

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TATTOO TURKEYS!

15 of the Funniest Tattoo Disasters Ever Committed to Skin.

 

The biggest Tattoo disasters ever.Old Bert has got a new Tattoo.

Yes, I had to sit down for a minute as well.

The whole Martin Print team were pretty shocked by this latest announcement from our mostly friendly resident caretaker.
It’s surely far too late for Old Bert to be going through a mid-life crisis.

He came bounding into my office to roll up his sleeves and proudly show off the new branding on his arm.

It was a picture of Smurfette. The original lady Smurf.

I had no idea that Old Bert was such a fan of The Smurfs.
But it turns out that he’d never even heard of the Smurfs. He just thought it was a nice picture. He claimed that he never even noticed Smurfette was blue.

However, all was not quite as it first seemed….

Oscar, our Chief Printing Wizard, has been very busy down in the press, working on a range of all-new custom temporary tattoos from Martin Print, and Old Bert was closely involved in the testing phase.

Naturally, we all had a go when we found out about it.
Logan couldn’t decide whether he wanted something fierce and aggressive or something cute and cuddly.
He finally opted for a roaring Lion.
With a cheeky wink.

Head Design Guru Trish created her own beautiful artwork for the temporary tattoo. A gorgeous snapshot of wildlife decorated with elegant flowers and mysterious archways and curious creatures beneath the drifting clouds and a setting sun.

Me? I just went for a Hot Dog. I like Hot Dogs.

There are actually plenty of creative marketing uses for these paper transfer-based Tattoos printed in vivid full colour.
You have to admit that it’s a very unusual way of sharing a marketing message or design which is likely to be shown off frequently during that brief period of time.

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REWARD YOUR CUSTOMERS WITH CREATIVE LOYALTY CARDS

The smartest and simplest way to boost business loyalty and rapidly increase the frequency of your customer visits.


Creative Loyalty Card campaigns.TODAY’S MISSION:
Get your customers to feel a genuine sense of loyalty and connection to your business.
Get them to only think about your business whenever they need the products and services you deliver.
Get them to visit your business more frequently and spend much more every year.

WHAT YOU WILL NEED:
A set of Loyalty Reward Cards.
A custom Self-Inking Stamp.
A simple idea.
A bowl of Froot Loops (optional).


Hmm.
Can it really be that easy?

The quick answer is yes.
Loyalty Reward campaigns are dead easy to set up and work brilliantly.

And they’re not just for coffee shops and bars, either.

Pretty much any smart business can take advantage of this super-strategy and deliver a compelling incentive to get your customers coming back frequently to collect their stamps and claim their reward.

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SIMPLY AMAZING DIRECT MAIL

Opening up the very best Direct Mail marketing campaigns of all time.

 

Opening up the very best Direct Mail marketing campaigns of all time.You have mail.
Not just a boring old email, though. We get way too many of those every day.

I mean proper mail.
A package or Flyer or surprise gift that you can physically hold in your hand.

That’s got to be more interesting and intriguing than yet another bunch of emails popping up on your screen.

Some business owners may believe that the digital revolution has rendered Direct Mail marketing campaigns redundant.
It’s certainly a bit cheaper and easier to fire off a few quick emails to your leads and customers.

But this is the exciting thing about Direct Mail marketing today.
Not many people can be bothered to do it anymore. Which means that your beautiful slice of post is going to stand out even more in the mailbox.

This is your golden opportunity to deliver something refreshingly real and tactile.
Introduce yourself and your business. Communicate a key message. Promote a valuable offer.

The very best Direct Mail campaigns are often a combination of creative thinking, gorgeous design, and crystal-clear messaging.

Get in touch if you’d like a team of professional graphic artists to help brainstorm your next project.

In the meantime, here’s a small showcase of some of the most brilliant examples of Direct Mail marketing from all over the world…

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HOW TO GET YOUR CUSTOMERS COMING BACK FOR MORE

Lightbulb Business Formula:
Increase the Frequency of Your Customer Visits with Amazing Email Marketing.

How to get your customers coming back more frequently.Brace yourself. Epic article alert.
Grab another cup of coffee and some more cupcakes if required.

You may have already absorbed some pretty meaty stuff in this series of articles on The Lightbulb Business Formula .
But now we’re moving into to the really juicy and clever stuff.

Over the last two articles, we’ve discussed – at pretty epic length – a whole feast of tips and pointers on how to get more customers.

 

Now we’re seriously going to get those figures rising in another area on your Growth Analysis Calculator.

We’re going to take a look at how to get these new customers to come straight back instead of forgetting all about you after their very first visit.

In particular, we’re going to be looking at how you can get your customers to frequently return again and again by building amazing email marketing campaigns.

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7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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THE WORST PRINT AND ONLINE ADS OF ALL TIME

What were they thinking?

 

The worst Advertising campaigns of all time.We don’t all have the budget to splash out millions of dollars on massive advertising campaigns.

Smaller businesses tend to be more creative and shrewd with their modest budgets, and over the years Martin Print has been privileged to work alongside thousands of amazing businesses on cracking promotional campaigns that work and get the message across to the target audience.

Still, life must be easier for those big corporate companies, eh?

With millions of dollars to throw at every problem and a dedicated team of marketing executives racking up huge salaries per second, how could they ever possibly fail?

Oh.
Wait a minute, it turns out that they do cock things up from time to time.
Hooray!

Here’s a selection of some of the Biggest Clangers in Advertising History which became memorable for all the wrong reasons…

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HOW TO GET MORE ATTENTION FOR YOUR BUSINESS

LIGHTBULB BUSINESS FORMULA Part 2
Pop-Ups, Anti-Bounces, Mailing Lists, and Getting More Customers.

 

How to get more attention and get more customers for your business.How do you get more new customers every year for your business?

Is your business even a business without a Mailing List?

And just how annoying are Pop-Ups and Anti-Bounces to your readers?

If you’ve read the first part of my Lightbulb Business Formula, you may already have had a play with your free Growth Analysis Calculator.

(If not, then don’t panic! You can still download your Growth Analysis Calculator here, and read the first part of the formula again for full instructions.)

Your calculator will hopefully have revealed to you how you can make a huge difference to your overall Revenue by simply making small improvements to four key areas.

In the following two Blog articles, I’ll be looking in detail at how to improve the first of those four key areas:

How to Get More Customers!

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INTRODUCING THE AMAZING SECRET FORMULA THAT HELPS YOUR BUSINESS GROW.

How The LightBulb Business Formula works PLUS download your free Growth Analysis Calculator.


The secret Business Formula That Helps Your Business Grow.I’ve got a brand new Tool for you to play with…

It’s right here, all ready for you to download (and perfectly safe, I promise!)

You can have a little look at it now, but don’t go wandering off too far on your own just yet.
You might get a little bit lost, and I’ve got a tiny bit of explaining to do.

 

What will this tool do?

It’s a Growth Analysis Calculator.
Sounds a bit complicated and weird?
It’s honestly not. It’s actually very simple.

You input just four figures relating to your business.
You will then see your projected Revenue Per Year and Revenue Per Customer LifeCycle.
Here’s where we get to the really fascinating bit…

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THE LIGHTBULB BUSINESS FORMULA

An Introduction to the Easy 4-Step Philosophy That Rapidly Boosts Your Business Revenue.

 

The Martin Print Lightbulb Business Formula.I was hoping to get a good Christmas present for everyone this year. But I got a bit stuck.

Ideally, I wanted to deliver a little gift to everyone who followed Martin Print in some way.
That includes all our existing customers, Blog subscribers, Facebook fans, Twitter followers, and even that one guy who connected with us on Google+.

I was initially thinking along the lines of a beautifully printed promo gift which shows off what we do best.

But after long discussions with Oscar (our Chief printing wizard) and Charlie (our Shipping Supremo), we eventually realised that producing and delivering 35,000 gifts would probably get us in hot water with the Bank Manager again.

But Oscar had an alternative solution.
“Why don’t you impart the gift of wisdom and experience?”

At this point, I was already getting excited about the prospect of writing a 22-part Blog epic on the best way to sharpen pencils without losing your fingers.

But Oscar had a different idea in mind.
“Your lightbulb thing. That 4-step Philosophy that you’re always banging on about in the canteen. The secret strategies that helped Martin Print to grow and grow over the last 15 years. Why don’t you reveal those secrets as a special Christmas gift? At least we’d save a bit of money on postage.”

Well, I don’t usually like to reveal too many secrets.
Me and my old schoolmate Barry swore blind that we’d never reveal the secret behind the Disappearing Squirrel Trick we performed live in front of the whole school back in 1988. And we stayed true to our word.

But this is different.
I think your business might genuinely benefit from the philosophies behind The LightBulb Formula. This is definitely worth sharing, and no squirrels will be harmed this time.
Oh, and it does include a real free gift for you to download very soon…

 

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