An Introduction to the Easy 4-Step Philosophy That Rapidly Boosts Your Business Revenue.


The Martin Print Lightbulb Business Formula.I was hoping to get a good Christmas present for everyone this year. But I got a bit stuck.

Ideally, I wanted to deliver a little gift to everyone who followed Martin Print in some way.
That includes all our existing customers, Blog subscribers, Facebook fans, Twitter followers, and even that one guy who connected with us on Google+.

I was initially thinking along the lines of a beautifully printed promo gift which shows off what we do best.

But after long discussions with Oscar (our Chief printing wizard) and Charlie (our Shipping Supremo), we eventually realised that producing and delivering 35,000 gifts would probably get us in hot water with the Bank Manager again.

But Oscar had an alternative solution.
“Why don’t you impart the gift of wisdom and experience?”

At this point, I was already getting excited about the prospect of writing a 22-part Blog epic on the best way to sharpen pencils without losing your fingers.

But Oscar had a different idea in mind.
“Your lightbulb thing. That 4-step Philosophy that you’re always banging on about in the canteen. The secret strategies that helped Martin Print to grow and grow over the last 15 years. Why don’t you reveal those secrets as a special Christmas gift? At least we’d save a bit of money on postage.”

Well, I don’t usually like to reveal too many secrets.
Me and my old schoolmate Barry swore blind that we’d never reveal the secret behind the Disappearing Squirrel Trick we performed live in front of the whole school back in 1988. And we stayed true to our word.

But this is different.
I think your business might genuinely benefit from the philosophies behind The LightBulb Formula. This is definitely worth sharing, and no squirrels will be harmed this time.
Oh, and it does include a real free gift for you to download very soon…



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What’s the difference between Gloss and Matte Lamination anyway?


A good set of thick business cards produced on sturdy stock requires the lamination and finishing options that will best represent your business.Here’s an idea for your next set of Business Cards.
Look out for the cheapest possible option on the planet – maybe one of those free deals with inflated postage costs – and end up with a set of flimsy cards that lasts about 5 minutes and impresses absolutely nobody.

You can save an extra bit of time here by just tossing all the cards in the bin as soon as they arrive, as this will save all your recipients having to do it later on.

It seems a shame, though.
Here’s a chance to impress your leads with something professional, stylish, and out of the ordinary. Let’s not waste it.

So, here’s a better idea;
Get a good set of thick business cards produced on sturdy stock and then consider the lamination and finishing options that will best represent your business.

But should you go for Gloss of Matte Lamination?  What’s the difference anyway?
And what type of finishing effect will work best for you?

Let’s take a look at some of your options.


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How to craft the perfect slogan for your future marketing.

How do you write a great Tagline or Slogan for your business marketing?How do you spot a great Tagline?
You know one when you read one.

A tagline is that short phrase following a company’s name which helps to identify the product, service and personality.
It’s a funky one-line snippet that stays in the consumer’s mind when they’re looking for your kind of product or service in the future.

“They melt in your mouth, not in your hands.”
Remember that one for M&M’s?

For years, happy kids popped the colourful chocolates in their mouths and then showed their clean hands to their parents.
Every time you saw the M&M logo, that line echoed in your mind.
You are always reminded that not only are M&M’s a chocolate treat, but they have a candy shell that won’t smudge up the face, fingers and clothes of your kids.

So, how do you craft a great tagline for your own business? 

If you’re building and developing your company brand with a view to launching some incredible marketing campaigns, it’s definitely something to think about long and hard.


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Check out the brand new Ultimate Guide to discover EVERYTHING you need to know from start to epic finish.


Ultimate Guide to Amazing Business Cards.How amazing is your Business Card?

Maybe you’ve got a pretty good set at the moment, or perhaps you’ve handed out some fairly decent and original cards in the past.

But have you ever produced the perfect set of Business Cards that ticks every single box?

Hmm. It’s actually quite a long list of boxes that need to be ticked for a truly stunning Business Card that works on every possible level.

But here’s a bit of helpful good news;
The brand new and totally free Ultimate Guide to Amazing Business Cards covers every step of the process from initial concepts through graphic design to final printing.


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Common mistakes to avoid when crafting a new Logo Design.

Avoid the very common mistakes that could really mess up your business Logo Design.“It’s finished! At last! It’s finally finished!

Tim came barging into Smokey Joe’s Business Bar with a fistful of fresh promotional material and a visible sense of pride and excitement.

Tim’s business team had been working on a new Logo Design for what felt like months or even years.

Some of the fellow business owners down the bar had been secretly taking bets on when exactly Tim’s new logo would be finished.
Others had been taking bets on whether it would ever be finished at all.

Tim’s line of business was supplying accessories for tortoises, so maybe it was fitting in a way that his new logo was destined to become the most slowly-developed design in history.

But now the waiting was over, and a crowd of onlookers gathered round to finally cast their eyes for the first time on the new Logo Design for Tim’s Tortoise Trimmings.

Sadly, there were no gasps of delight or whoops of appreciation.
After a few seconds, everyone made their polite excuses and congregated back round the electronic pub quiz machine to exchange hushed whispers on why the logo was such a disappointment.

Despite the fact that this business logo had been stuck in development hell for so long, the final result was still a massive failure and included a string of very common mistakes which have been ruining potential Logo Designs for far too long now.

A good Logo isn’t just a graphic or a pretty design or a tagline or a memorable picture.
It should be a professionally-crafted personality profile of yourself, your business, your products, or your services.

Here’s where so many amateur attempts go horribly wrong…


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The strangest ever examples of QR Codes in business marketing.

The 12 most bizarre QR Code Fails in business marketing.Have you ever included QR Codes on your marketing materials or product packaging?

How often have you actually scanned a QR Code yourself to reveal extra information on a product or a service?

Those nifty interactive barcodes can certainly divide opinion.
Many business owners are still pulling in benefits by including QR Codes within their promotional designs.

The concept is deliciously simple.
Prospective customers simply point their smartphones at the strangely intriguing graphic to unlock further marketing content and useful information on their phone screens.

On the other hand, some business owners now prefer the ‘invisible’ functionality and bigger flexibility of NFC Marketing which makes use of a tiny microchip embedded into your NFC Business Cards or other marketing product.

Whatever you think of QR Code Marketing, it’s safe to say that we can all have a warm-hearted chuckle when we see frankly bizarre examples of people getting the whole concept disastrously wrong!

Most sensible business owners would usually decide to have their uniquely-created QR Code printed up onto handy static media such as product packaging, business cards, flyers and leaflets, brochures, stationery, or perhaps even drink coasters.
You know; the kind of media that the consumer can comfortably hold and scan with their smartphones.

Naturally, some people like to be a little different….and the final results can be very mixed!

It could be the case that you’re about to see twelve mind-blowing examples of sheer marketing genius which was just way ahead of its time.

Although there’s an outside chance that you just might be about to see the hurried results of some particularly bad board meetings where everybody just wanted to get down to the pub as quickly as they could..

Roll up for some of the strangest and funniest QR Code Promotions that you’re ever likely to see.


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Do your Marketing Emails avoid the Spam Filters?

Quick tips on how to keep your brilliant email campaigns out of the junk folders.

Quick tips on how to keep your brilliant marketing emails out of the Spam Folders.Imagine that your business has come up with one of the best email marketing campaigns of all time.

None of that useless spammy nonsense, of course.
No, you’ve simply crafted an ingenious way of updating your loyal customer base with exciting news which you think will be of genuine interest to them.
Perhaps you’re announcing a special offer, the launch of a brand new product or service, or just something that your clients will find useful or of great value.

So far so good.
But what if a big chunk of your amazing emails end up getting mistaken for spam and thrown straight into the junk folders without ever getting seen by your recipients?

Here are a few quick handy tips to help your future marketing emails find their true destination…

Continue reading “Do your Marketing Emails avoid the Spam Filters?”

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Pick your winners and losers in these head-to-head contests on Business Cards and more.

Pick your winners and losers in this poll on creative Business Cards, Stationery, Presentation Folders, Bags, Product Packaging and more.Step up and take your seat on the Judging Panel for print and design!

Get ready to cast your vote with a flash of your scorecard, a press of the buzzer, or – let’s be honest, this is the most likely option – a click of your mouse button.

Simply choose your favourite examples of creative custom products in the head-to-head contests below.

Which designs and styles would you have preferred to use for your business marketing?

Of course, taste can be a very personal thing.
I know that Old Bert won’t hear a bad word said about the loud Hawaiian shirts that he likes to wear around the Martin Print office, even when some of the designers start complaining about suffering from temporary blindness every time they pass him in the corridor.

Old Bert just proudly points out that he’s now won the official trophy and title of Best Dressed Caretaker (Aged 85 and over category) for seven years in a row.
I keep meaning to check out his competitors one day, when I’m feeling particularly brave.
The mind boggles.

But how does your own taste and personal preferences compare with other business owners?

Below, I’ve coupled together 12 pairs of marketing products with similar formats but quite different approaches to design.

These head-to-head contests include a selection of Business Cards, Presentation Folders, Stationery, and even Bags.

So, which product from each pairing would get your vote?

Fingers at the ready…


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How to create the perfect ‘About Us’ section for your website or social media profile.


Creating the perfect About page for your business.“So…..tell me a little about yourself. What are your hobbies? What do you like to like to do? What makes you tick? Give me a bit of background. Describe yourself to me…..”

I don’t know about you, but I always find that to be one of the most dreaded and spine-chilling questions that anyone could ever possibly ask.
I’m sure that many of you out there are quite happy to chat freely about yourself and your achievements without any inhibitions at all, and that’s a great gift to be cherished.

But for the rest of us, this kind of perfectly innocent but devilishly probing question can just stop us in dead in our tracks for a minute or two, whether we come across it on some kind of application form, interview, an ice-breaker in a meeting, or even just in a new social situation.

Being asked to describe yourself and quickly sum yourself up in a few quick soundbites just seems to be quite an odd thing to be asked to do. It makes some of us dry up a little bit, almost as if we’d rather they had simply asked us to calculate the weight of the sun, or the latitude of Timbuktu.

Interestingly, this ‘drying up’ often translates over to our web presence, too – in particular, when it comes to filling in the details of our ‘About Us’ page.
We often find ourselves scratching our heads in puzzlement, wondering just what on Earth we are supposed to put in here, exactly.

Continue reading “ALL ABOUT YOUR ‘ABOUT’ PAGE”

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Seven quick notes on how to get more people to read YOUR Business Blog.

BETTER BUSINESS BLOGGING: 7 quick notes on how to get more people to read YOUR business blog.Warren Wordsmith started up a brand new Business Blog last month.

With a name like that, you wouldn’t expect him to have too many problems when it comes to composing great Blog content.

Alas, it just happens to be his very unusual name.
He’s actually in the business of selling pet supplies. So at least his first name kind of fits in with that theme.
A bit.

“I’m struggling with this whole Blog thing,” Warren admitted to me during a brief meeting over a fizzy cocktail down at Smokey Joe’s Business Bar.

“I feel as if I’ve got a lot to say, but I don’t think I’ve quite nailed my approach yet. Nobody seems to be reading or interacting with any of the posts I’ve published so far.
“Even that cracking article about dental treatment for rabbits turned out to be a total flop. And it took me ages to write!
“I think I’ll probably just give it up as a bad idea that didn’t work.”

Let’s flick open the pages of Warren’s new Blog, as we consider a few quick helpful notes on growing the readership of your own successful Business Blog…


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