7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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THE WORST PRINT AND ONLINE ADS OF ALL TIME

What were they thinking?

 

The worst Advertising campaigns of all time.We don’t all have the budget to splash out millions of dollars on massive advertising campaigns.

Smaller businesses tend to be more creative and shrewd with their modest budgets, and over the years Martin Print has been privileged to work alongside thousands of amazing businesses on cracking promotional campaigns that work and get the message across to the target audience.

Still, life must be easier for those big corporate companies, eh?

With millions of dollars to throw at every problem and a dedicated team of marketing executives racking up huge salaries per second, how could they ever possibly fail?

Oh.
Wait a minute, it turns out that they do cock things up from time to time.
Hooray!

Here’s a selection of some of the Biggest Clangers in Advertising History which became memorable for all the wrong reasons…

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HOW TO GET MORE ATTENTION FOR YOUR BUSINESS

LIGHTBULB BUSINESS FORMULA Part 2
Pop-Ups, Anti-Bounces, Mailing Lists, and Getting More Customers.

 

How to get more attention and get more customers for your business.How do you get more new customers every year for your business?

Is your business even a business without a Mailing List?

And just how annoying are Pop-Ups and Anti-Bounces to your readers?

If you’ve read the first part of my Lightbulb Business Formula, you may already have had a play with your free Growth Analysis Calculator.

(If not, then don’t panic! You can still download your Growth Analysis Calculator here, and read the first part of the formula again for full instructions.)

Your calculator will hopefully have revealed to you how you can make a huge difference to your overall Revenue by simply making small improvements to four key areas.

In the following two Blog articles, I’ll be looking in detail at how to improve the first of those four key areas:

How to Get More Customers!

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INTRODUCING THE AMAZING SECRET FORMULA THAT HELPS YOUR BUSINESS GROW.

How The LightBulb Business Formula works PLUS download your free Growth Analysis Calculator.


The secret Business Formula That Helps Your Business Grow.I’ve got a brand new Tool for you to play with…

It’s right here, all ready for you to download (and perfectly safe, I promise!)

You can have a little look at it now, but don’t go wandering off too far on your own just yet.
You might get a little bit lost, and I’ve got a tiny bit of explaining to do.

 

What will this tool do?

It’s a Growth Analysis Calculator.
Sounds a bit complicated and weird?
It’s honestly not. It’s actually very simple.

You input just four figures relating to your business.
You will then see your projected Revenue Per Year and Revenue Per Customer LifeCycle.
Here’s where we get to the really fascinating bit…

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THE LIGHTBULB BUSINESS FORMULA

An Introduction to the Easy 4-Step Philosophy That Rapidly Boosts Your Business Revenue.

 

The Martin Print Lightbulb Business Formula.I was hoping to get a good Christmas present for everyone this year. But I got a bit stuck.

Ideally, I wanted to deliver a little gift to everyone who followed Martin Print in some way.
That includes all our existing customers, Blog subscribers, Facebook fans, Twitter followers, and even that one guy who connected with us on Google+.

I was initially thinking along the lines of a beautifully printed promo gift which shows off what we do best.

But after long discussions with Oscar (our Chief printing wizard) and Charlie (our Shipping Supremo), we eventually realised that producing and delivering 35,000 gifts would probably get us in hot water with the Bank Manager again.

But Oscar had an alternative solution.
“Why don’t you impart the gift of wisdom and experience?”

At this point, I was already getting excited about the prospect of writing a 22-part Blog epic on the best way to sharpen pencils without losing your fingers.

But Oscar had a different idea in mind.
“Your lightbulb thing. That 4-step Philosophy that you’re always banging on about in the canteen. The secret strategies that helped Martin Print to grow and grow over the last 15 years. Why don’t you reveal those secrets as a special Christmas gift? At least we’d save a bit of money on postage.”

Well, I don’t usually like to reveal too many secrets.
Me and my old schoolmate Barry swore blind that we’d never reveal the secret behind the Disappearing Squirrel Trick we performed live in front of the whole school back in 1988. And we stayed true to our word.

But this is different.
I think your business might genuinely benefit from the philosophies behind The LightBulb Formula. This is definitely worth sharing, and no squirrels will be harmed this time.
Oh, and it does include a real free gift for you to download very soon…

 

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A DEEPER LOOK AT LAMINATION ON BUSINESS CARDS

What’s the difference between Gloss and Matte Lamination anyway?

 

A good set of thick business cards produced on sturdy stock requires the lamination and finishing options that will best represent your business.Here’s an idea for your next set of Business Cards.
Look out for the cheapest possible option on the planet – maybe one of those free deals with inflated postage costs – and end up with a set of flimsy cards that lasts about 5 minutes and impresses absolutely nobody.

You can save an extra bit of time here by just tossing all the cards in the bin as soon as they arrive, as this will save all your recipients having to do it later on.

Hmm.
It seems a shame, though.
Here’s a chance to impress your leads with something professional, stylish, and out of the ordinary. Let’s not waste it.

So, here’s a better idea;
Get a good set of thick business cards produced on sturdy stock and then consider the lamination and finishing options that will best represent your business.

But should you go for Gloss of Matte Lamination?  What’s the difference anyway?
And what type of finishing effect will work best for you?

Let’s take a look at some of your options.

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WHY YOUR BUSINESS NEEDS A GREAT TAGLINE.

How to craft the perfect slogan for your future marketing.

How do you write a great Tagline or Slogan for your business marketing?How do you spot a great Tagline?
You know one when you read one.

A tagline is that short phrase following a company’s name which helps to identify the product, service and personality.
It’s a funky one-line snippet that stays in the consumer’s mind when they’re looking for your kind of product or service in the future.

“They melt in your mouth, not in your hands.”
Remember that one for M&M’s?

For years, happy kids popped the colourful chocolates in their mouths and then showed their clean hands to their parents.
Every time you saw the M&M logo, that line echoed in your mind.
You are always reminded that not only are M&M’s a chocolate treat, but they have a candy shell that won’t smudge up the face, fingers and clothes of your kids.
Perfect.

So, how do you craft a great tagline for your own business? 

If you’re building and developing your company brand with a view to launching some incredible marketing campaigns, it’s definitely something to think about long and hard.

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MAKE YOUR BUSINESS CARD AMAZING

Check out the brand new Ultimate Guide to discover EVERYTHING you need to know from start to epic finish.

 

Ultimate Guide to Amazing Business Cards.How amazing is your Business Card?

Maybe you’ve got a pretty good set at the moment, or perhaps you’ve handed out some fairly decent and original cards in the past.

But have you ever produced the perfect set of Business Cards that ticks every single box?

Hmm. It’s actually quite a long list of boxes that need to be ticked for a truly stunning Business Card that works on every possible level.

But here’s a bit of helpful good news;
The brand new and totally free Ultimate Guide to Amazing Business Cards covers every step of the process from initial concepts through graphic design to final printing.

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HOW TO MESS UP YOUR BUSINESS LOGO

Common mistakes to avoid when crafting a new Logo Design.


Avoid the very common mistakes that could really mess up your business Logo Design.“It’s finished! At last! It’s finally finished!

Tim came barging into Smokey Joe’s Business Bar with a fistful of fresh promotional material and a visible sense of pride and excitement.

Tim’s business team had been working on a new Logo Design for what felt like months or even years.

Some of the fellow business owners down the bar had been secretly taking bets on when exactly Tim’s new logo would be finished.
Others had been taking bets on whether it would ever be finished at all.

Tim’s line of business was supplying accessories for tortoises, so maybe it was fitting in a way that his new logo was destined to become the most slowly-developed design in history.

But now the waiting was over, and a crowd of onlookers gathered round to finally cast their eyes for the first time on the new Logo Design for Tim’s Tortoise Trimmings.

Sadly, there were no gasps of delight or whoops of appreciation.
After a few seconds, everyone made their polite excuses and congregated back round the electronic pub quiz machine to exchange hushed whispers on why the logo was such a disappointment.

Despite the fact that this business logo had been stuck in development hell for so long, the final result was still a massive failure and included a string of very common mistakes which have been ruining potential Logo Designs for far too long now.

A good Logo isn’t just a graphic or a pretty design or a tagline or a memorable picture.
It should be a professionally-crafted personality profile of yourself, your business, your products, or your services.

Here’s where so many amateur attempts go horribly wrong…

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12 WORST QR CODE MARKETING FAILS

The strangest ever examples of QR Codes in business marketing.


The 12 most bizarre QR Code Fails in business marketing.Have you ever included QR Codes on your marketing materials or product packaging?

How often have you actually scanned a QR Code yourself to reveal extra information on a product or a service?

Those nifty interactive barcodes can certainly divide opinion.
Many business owners are still pulling in benefits by including QR Codes within their promotional designs.

The concept is deliciously simple.
Prospective customers simply point their smartphones at the strangely intriguing graphic to unlock further marketing content and useful information on their phone screens.

On the other hand, some business owners now prefer the ‘invisible’ functionality and bigger flexibility of NFC Marketing which makes use of a tiny microchip embedded into your NFC Business Cards or other marketing product.

Whatever you think of QR Code Marketing, it’s safe to say that we can all have a warm-hearted chuckle when we see frankly bizarre examples of people getting the whole concept disastrously wrong!

Most sensible business owners would usually decide to have their uniquely-created QR Code printed up onto handy static media such as product packaging, business cards, flyers and leaflets, brochures, stationery, or perhaps even drink coasters.
You know; the kind of media that the consumer can comfortably hold and scan with their smartphones.

Naturally, some people like to be a little different….and the final results can be very mixed!

It could be the case that you’re about to see twelve mind-blowing examples of sheer marketing genius which was just way ahead of its time.

Although there’s an outside chance that you just might be about to see the hurried results of some particularly bad board meetings where everybody just wanted to get down to the pub as quickly as they could..

Roll up for some of the strangest and funniest QR Code Promotions that you’re ever likely to see.

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