7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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INTRODUCING THE AMAZING SECRET FORMULA THAT HELPS YOUR BUSINESS GROW.

How The LightBulb Business Formula works PLUS download your free Growth Analysis Calculator.


The secret Business Formula That Helps Your Business Grow.I’ve got a brand new Tool for you to play with…

It’s right here, all ready for you to download (and perfectly safe, I promise!)

You can have a little look at it now, but don’t go wandering off too far on your own just yet.
You might get a little bit lost, and I’ve got a tiny bit of explaining to do.

 

What will this tool do?

It’s a Growth Analysis Calculator.
Sounds a bit complicated and weird?
It’s honestly not. It’s actually very simple.

You input just four figures relating to your business.
You will then see your projected Revenue Per Year and Revenue Per Customer LifeCycle.
Here’s where we get to the really fascinating bit…

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THE LIGHTBULB BUSINESS FORMULA

An Introduction to the Easy 4-Step Philosophy That Rapidly Boosts Your Business Revenue.

 

The Martin Print Lightbulb Business Formula.I was hoping to get a good Christmas present for everyone this year. But I got a bit stuck.

Ideally, I wanted to deliver a little gift to everyone who followed Martin Print in some way.
That includes all our existing customers, Blog subscribers, Facebook fans, Twitter followers, and even that one guy who connected with us on Google+.

I was initially thinking along the lines of a beautifully printed promo gift which shows off what we do best.

But after long discussions with Oscar (our Chief printing wizard) and Charlie (our Shipping Supremo), we eventually realised that producing and delivering 35,000 gifts would probably get us in hot water with the Bank Manager again.

But Oscar had an alternative solution.
“Why don’t you impart the gift of wisdom and experience?”

At this point, I was already getting excited about the prospect of writing a 22-part Blog epic on the best way to sharpen pencils without losing your fingers.

But Oscar had a different idea in mind.
“Your lightbulb thing. That 4-step Philosophy that you’re always banging on about in the canteen. The secret strategies that helped Martin Print to grow and grow over the last 15 years. Why don’t you reveal those secrets as a special Christmas gift? At least we’d save a bit of money on postage.”

Well, I don’t usually like to reveal too many secrets.
Me and my old schoolmate Barry swore blind that we’d never reveal the secret behind the Disappearing Squirrel Trick we performed live in front of the whole school back in 1988. And we stayed true to our word.

But this is different.
I think your business might genuinely benefit from the philosophies behind The LightBulb Formula. This is definitely worth sharing, and no squirrels will be harmed this time.
Oh, and it does include a real free gift for you to download very soon…

 

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WHY YOUR BUSINESS NEEDS A GREAT TAGLINE.

How to craft the perfect slogan for your future marketing.

How do you write a great Tagline or Slogan for your business marketing?How do you spot a great Tagline?
You know one when you read one.

A tagline is that short phrase following a company’s name which helps to identify the product, service and personality.
It’s a funky one-line snippet that stays in the consumer’s mind when they’re looking for your kind of product or service in the future.

“They melt in your mouth, not in your hands.”
Remember that one for M&M’s?

For years, happy kids popped the colourful chocolates in their mouths and then showed their clean hands to their parents.
Every time you saw the M&M logo, that line echoed in your mind.
You are always reminded that not only are M&M’s a chocolate treat, but they have a candy shell that won’t smudge up the face, fingers and clothes of your kids.
Perfect.

So, how do you craft a great tagline for your own business? 

If you’re building and developing your company brand with a view to launching some incredible marketing campaigns, it’s definitely something to think about long and hard.

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THE 4-STEP MARKETING PLAN FOR NEW BUSINESS OWNERS

How to create a winning Marketing Mix to get your new business off the ground.

 

So you’re ready to start up a new business? Here’s all the advice and tips you need to know.So you’ve decided to become a world-conquering entrepreneur and launch your first new business?
Or perhaps you’ve just recently started up in business and you’re still finding your feet?

Well, let’s take it one step at a time. (Quick tip,though. You’ll usually find your feet at the end of your legs. Now we can get onto the more advanced stuff!)

Fabulous success and wealth may well be on the distant horizon, but it rarely happens overnight, and the path to victory usually involves a lot of hard work and screaming and coffee.

My own business has been providing luxury print and design services for over 15 years now, but it took a long time to get off the starting blocks.
During the years before Martin Print grew a loyal base of customers in search of beautiful marketing products, I was mostly living off birdseed and the kindness of strangers.

But I’m hoping that your own journey to the top may not be quite as stressful and as tough on the taste buds.

Here are some simple steps to creating a 4-Step Marketing Plan which may help you on the way to ultimate triumph….

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MAKE YOUR BUSINESS CARD AMAZING

Check out the brand new Ultimate Guide to discover EVERYTHING you need to know from start to epic finish.

 

Ultimate Guide to Amazing Business Cards.How amazing is your Business Card?

Maybe you’ve got a pretty good set at the moment, or perhaps you’ve handed out some fairly decent and original cards in the past.

But have you ever produced the perfect set of Business Cards that ticks every single box?

Hmm. It’s actually quite a long list of boxes that need to be ticked for a truly stunning Business Card that works on every possible level.

But here’s a bit of helpful good news;
The brand new and totally free Ultimate Guide to Amazing Business Cards covers every step of the process from initial concepts through graphic design to final printing.

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DON’T FEED THE DAMN TROLLS!

Getting to grips with Internet Trolls AND genuine criticism of your services.


 How to deal with internet trolls and bad online reviews of your business.Everyone’s a critic.
But are you handling any online criticism of your business and services in the most productive way?

Are you making a clear distinction between valid criticism and blatant Trolling?

Is it ever ok to delete critical messages or negative feedback on Social Media?

And are you responding to criticism in a professional and effective manner, or do you end up getting bogged down in long-winded online feuds?

Arming myself with a red hot poker (just in case), I’m heading out into the darker corners of Cyberspace today in search of the right answers…

Of course, online criticism is a very contemporary problem.
Way back in the mists of time, not that many disgruntled customers would have bothered to summon up the vast energy levels required to actually pick up the telephone and make a complaint.

Taking things one step further, I would imagine that hardly anybody at all would have been willing to march up and down the streets with a giant megaphone in a bid to air their grievances with as many other people as possible.

That last idea might sound a bit silly and over-the-top, but it’s not a million miles away from what unhappy customers can do today.
It now takes barely any effort at all to leave a scathing online review of a business, or type a quick negative comment.
There’s no longer any need to worry about face-to-face confrontation, potential awkwardness, or even just very basic everyday etiquette.

Nope. These days, we can just quickly upload our opinions into Cyberspace and put our negative words on very public display.
Dead easy.
Maybe even slightly too easy…

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PROTECT YOUR FACEBOOK BUSINESS PAGE

Seven super-quick tips to keep your business information secure on Facebook.


PROTECT YOUR FACEBOOK BUSINESS PAGE. Seven super-quick tips to keep your business information secure on Facebook.How safe is your Facebook business page?

With over 11 million Australians using Facebook every single day, it’s becoming quite a worry that so many of us are slipping into bad habits and ignoring the few simple steps we can take to protect our accounts.

It’s an even bigger worry when Business Page owners get careless with security and end up putting all manner of sensitive information at risk.

I know of one respected insurance broker who left his mobile phone unattended and unsecured on a table in a bar, as he wandered off to quickly greet a friend.
He realised very quickly afterwards that his phone had been stolen.
But it took him a little bit longer to figure out that his Facebook page had also been stolen as a direct result!

From his unlocked phone, someone had taken the time to change the name of his popular business page to Mickey Mouse’s Insurance Swindle and then sent out loads of frankly offensive posts to all the loyal page followers.
I’m not sure that his Social Media presence ever fully recovered from the incident.
But he certainly learned to be a bit more careful with his next mobile phone.

That may seem like a wacky example, but there are all kinds of other serious implications if you get too casual with Facebook security.
You effectively risk losing control of your Facebook page, and giving away access to your advertising campaigns, billing, private messages, and any other sensitive information contained within your account.

The good news is that it’s quick and easy to stay safe on Facebook.
Are you following all seven simple steps below to protect your own Business Page?

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ALL ABOUT YOUR ‘ABOUT’ PAGE

How to create the perfect ‘About Us’ section for your website or social media profile.

 

Creating the perfect About page for your business.“So…..tell me a little about yourself. What are your hobbies? What do you like to like to do? What makes you tick? Give me a bit of background. Describe yourself to me…..”

I don’t know about you, but I always find that to be one of the most dreaded and spine-chilling questions that anyone could ever possibly ask.
I’m sure that many of you out there are quite happy to chat freely about yourself and your achievements without any inhibitions at all, and that’s a great gift to be cherished.

But for the rest of us, this kind of perfectly innocent but devilishly probing question can just stop us in dead in our tracks for a minute or two, whether we come across it on some kind of application form, interview, an ice-breaker in a meeting, or even just in a new social situation.

Being asked to describe yourself and quickly sum yourself up in a few quick soundbites just seems to be quite an odd thing to be asked to do. It makes some of us dry up a little bit, almost as if we’d rather they had simply asked us to calculate the weight of the sun, or the latitude of Timbuktu.

Interestingly, this ‘drying up’ often translates over to our web presence, too – in particular, when it comes to filling in the details of our ‘About Us’ page.
We often find ourselves scratching our heads in puzzlement, wondering just what on Earth we are supposed to put in here, exactly.

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WHICH CUSTOM STAMP FOR MY BUSINESS?

The quick beginner’s guide to Rubber Self-Inking Stamps, Traditional Stamps, Adjustable Date Stamps and more.

 

Which custom stamp is best for your business needs? Here’s the complete beginner’s guide to Rubber Self-Inking Stamps, Traditional Stamps, Adjustable Date Stamps and more.If you’re a relative newcomer to the concept of making a truly memorable impression with your own custom Stamp, the huge array of models and options can initially seem a little bewildering.

Self-Inking. Adjustable Date. Traditional Hand-Style. Multi-Colour. Selectable Phrase. Turbosteam with Telescopic Suction Tubes.

Actually, no, I made that last one up.
But I bet I had some people fooled…

The good news is that selecting your ideal Custom Stamp is easier than you might think.
Your final selection largely boils down to what your business actually needs from a stamp.

Are you intending to stamp your own custom business designs onto your outgoing communications?

Are you happy to use a single colour or do you need to make a multi-coloured impression?

Will you be hoping to stamp your artwork onto glossy promotional material such as leaflets or flyers?

Do you just need a Stamp for simple office duties such as dating or marking material with certain phrases?

And will you need to work with a separate ink pad or would you prefer the convenience of a self-inking model?

Once you’ve had the chance to weigh up exactly what you need from a Custom Stamp, you’ll have a better idea of which models are ideally suited to your business.

So, now you should be ready to take a quick look at each popular type of Stamp in a little more detail…

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