7 BRILLIANT WAYS TO GET MORE CUSTOMERS

Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.

 

7 BRILLIANT WAYS TO GET MORE CUSTOMERS

I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:


Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
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THE WORST PRINT AND ONLINE ADS OF ALL TIME

What were they thinking?

 

The worst Advertising campaigns of all time.We don’t all have the budget to splash out millions of dollars on massive advertising campaigns.

Smaller businesses tend to be more creative and shrewd with their modest budgets, and over the years Martin Print has been privileged to work alongside thousands of amazing businesses on cracking promotional campaigns that work and get the message across to the target audience.

Still, life must be easier for those big corporate companies, eh?

With millions of dollars to throw at every problem and a dedicated team of marketing executives racking up huge salaries per second, how could they ever possibly fail?

Oh.
Wait a minute, it turns out that they do cock things up from time to time.
Hooray!

Here’s a selection of some of the Biggest Clangers in Advertising History which became memorable for all the wrong reasons…

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HOW TO GET MORE ATTENTION FOR YOUR BUSINESS

LIGHTBULB BUSINESS FORMULA Part 2
Pop-Ups, Anti-Bounces, Mailing Lists, and Getting More Customers.

 

How to get more attention and get more customers for your business.How do you get more new customers every year for your business?

Is your business even a business without a Mailing List?

And just how annoying are Pop-Ups and Anti-Bounces to your readers?

If you’ve read the first part of my Lightbulb Business Formula, you may already have had a play with your free Growth Analysis Calculator.

(If not, then don’t panic! You can still download your Growth Analysis Calculator here, and read the first part of the formula again for full instructions.)

Your calculator will hopefully have revealed to you how you can make a huge difference to your overall Revenue by simply making small improvements to four key areas.

In the following two Blog articles, I’ll be looking in detail at how to improve the first of those four key areas:

How to Get More Customers!

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THE BEGINNER’S GUIDE TO FACEBOOK ADS

Why you’re missing a MASSIVE marketing trick if your business is avoiding Facebook Ads.


The beginner’s guide to getting started with Facebook Ads.Got a Facebook business page?
Check.

Spend lots of time on Facebook?
Check.

Waste far too much time getting involved in petty arguments with people you haven’t even seen for 20 years?
Check.

Invested time and a modest budget in exploring the staggering potential of Facebook Ads?
Che…..no? Really?

It’s actually quite surprising how many business owners with a Facebook page haven’t really bothered much with paid Facebook Ads.

Down at The Invisible Entrepreneurs Society (rubbish society, hopeless individuals, great free pancakes), most of the business owners there devote a lot of effort into Facebook, but devote practically nothing to Facebook Ads.

They’re missing out on a massive trick.
Here’s why…

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HOW TO MESS UP YOUR BUSINESS LOGO

Common mistakes to avoid when crafting a new Logo Design.


Avoid the very common mistakes that could really mess up your business Logo Design.“It’s finished! At last! It’s finally finished!

Tim came barging into Smokey Joe’s Business Bar with a fistful of fresh promotional material and a visible sense of pride and excitement.

Tim’s business team had been working on a new Logo Design for what felt like months or even years.

Some of the fellow business owners down the bar had been secretly taking bets on when exactly Tim’s new logo would be finished.
Others had been taking bets on whether it would ever be finished at all.

Tim’s line of business was supplying accessories for tortoises, so maybe it was fitting in a way that his new logo was destined to become the most slowly-developed design in history.

But now the waiting was over, and a crowd of onlookers gathered round to finally cast their eyes for the first time on the new Logo Design for Tim’s Tortoise Trimmings.

Sadly, there were no gasps of delight or whoops of appreciation.
After a few seconds, everyone made their polite excuses and congregated back round the electronic pub quiz machine to exchange hushed whispers on why the logo was such a disappointment.

Despite the fact that this business logo had been stuck in development hell for so long, the final result was still a massive failure and included a string of very common mistakes which have been ruining potential Logo Designs for far too long now.

A good Logo isn’t just a graphic or a pretty design or a tagline or a memorable picture.
It should be a professionally-crafted personality profile of yourself, your business, your products, or your services.

Here’s where so many amateur attempts go horribly wrong…

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Do your Marketing Emails avoid the Spam Filters?

Quick tips on how to keep your brilliant email campaigns out of the junk folders.


Quick tips on how to keep your brilliant marketing emails out of the Spam Folders.Imagine that your business has come up with one of the best email marketing campaigns of all time.

None of that useless spammy nonsense, of course.
No, you’ve simply crafted an ingenious way of updating your loyal customer base with exciting news which you think will be of genuine interest to them.
Perhaps you’re announcing a special offer, the launch of a brand new product or service, or just something that your clients will find useful or of great value.

So far so good.
But what if a big chunk of your amazing emails end up getting mistaken for spam and thrown straight into the junk folders without ever getting seen by your recipients?

Here are a few quick handy tips to help your future marketing emails find their true destination…

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DON’T FEED THE DAMN TROLLS!

Getting to grips with Internet Trolls AND genuine criticism of your services.


 How to deal with internet trolls and bad online reviews of your business.Everyone’s a critic.
But are you handling any online criticism of your business and services in the most productive way?

Are you making a clear distinction between valid criticism and blatant Trolling?

Is it ever ok to delete critical messages or negative feedback on Social Media?

And are you responding to criticism in a professional and effective manner, or do you end up getting bogged down in long-winded online feuds?

Arming myself with a red hot poker (just in case), I’m heading out into the darker corners of Cyberspace today in search of the right answers…

Of course, online criticism is a very contemporary problem.
Way back in the mists of time, not that many disgruntled customers would have bothered to summon up the vast energy levels required to actually pick up the telephone and make a complaint.

Taking things one step further, I would imagine that hardly anybody at all would have been willing to march up and down the streets with a giant megaphone in a bid to air their grievances with as many other people as possible.

That last idea might sound a bit silly and over-the-top, but it’s not a million miles away from what unhappy customers can do today.
It now takes barely any effort at all to leave a scathing online review of a business, or type a quick negative comment.
There’s no longer any need to worry about face-to-face confrontation, potential awkwardness, or even just very basic everyday etiquette.

Nope. These days, we can just quickly upload our opinions into Cyberspace and put our negative words on very public display.
Dead easy.
Maybe even slightly too easy…

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A LONGER TWEET?

Is Twitter gearing up to drop the 140-character limit in your Tweets?


A LONGER TWEET? Is Twitter gearing up to drop the 140-character limit in your Tweets?Rumours and speculations have been spreading around the Twittersphere in hushed whispers over the last month.

And this time I’m relieved to say that they had nothing at all to do with the alleged leaked photographs of the Scooby Doo wallpaper in my office.

The latest rumour is that Twitter could be getting ready to ditch the 140-character limit from your Tweets.
And unlike the Scooby Doo wallpaper scandal, it does appear as if these particular rumours could well turn out to have some substance behind them…

But is this potentially huge new development something to be welcomed or feared?

How exactly is Twitter likely to implement such a drastic change, and could it have a huge impact on your business tweeting?

And in the meantime, how can you currently ‘cheat’ the 140-character limit with very little effort?

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ALL ABOUT YOUR ‘ABOUT’ PAGE

How to create the perfect ‘About Us’ section for your website or social media profile.

 

Creating the perfect About page for your business.“So…..tell me a little about yourself. What are your hobbies? What do you like to like to do? What makes you tick? Give me a bit of background. Describe yourself to me…..”

I don’t know about you, but I always find that to be one of the most dreaded and spine-chilling questions that anyone could ever possibly ask.
I’m sure that many of you out there are quite happy to chat freely about yourself and your achievements without any inhibitions at all, and that’s a great gift to be cherished.

But for the rest of us, this kind of perfectly innocent but devilishly probing question can just stop us in dead in our tracks for a minute or two, whether we come across it on some kind of application form, interview, an ice-breaker in a meeting, or even just in a new social situation.

Being asked to describe yourself and quickly sum yourself up in a few quick soundbites just seems to be quite an odd thing to be asked to do. It makes some of us dry up a little bit, almost as if we’d rather they had simply asked us to calculate the weight of the sun, or the latitude of Timbuktu.

Interestingly, this ‘drying up’ often translates over to our web presence, too – in particular, when it comes to filling in the details of our ‘About Us’ page.
We often find ourselves scratching our heads in puzzlement, wondering just what on Earth we are supposed to put in here, exactly.

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IMITATION KILLED THE COPYCAT

Are you learning from brilliant business ideas or are you just trying to copy them?


COPYCAT! Are you learning from brilliant business ideas or are you just trying to copy them?Nobody likes a copycat.

But are you taking true inspiration from the cream of cracking business marketing, or are you simply delivering a weaker imitation?

I know a business owner who goes by the nickname of Tigger.
Last night, he was brave enough to stand up in the middle of Smokey Joe’s Business Bar and make the following insightful announcement;

“I only ever learn from the very best of the very best! I take a promising idea from an experienced professional and I turn it into a genius concept for my own business!”

I suspect that Tigger may have had a few drinks before making this announcement, although I still think he wholeheartedly believed in his own words.

The irony is that less than five minutes earlier, somebody else had stood up in the middle of the bar and said the exact same words to rapturous applause from Smokey Joe’s crowd.
When Tigger had come along shortly afterwards and just copied every single word already spoken, the response from the crowd was more a sense of muted bafflement.

In truth, Tigger doesn’t really learn from others.
He’s just a Copycat who tries to shoehorn other people’s ideas into his own business marketing without stopping to think if they will work or they will fit.

And the problem with a copy is that it’s never quite the same quality as the original…

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