Common mistakes to avoid when crafting a new Logo Design.
“It’s finished! At last! It’s finally finished!”
Tim came barging into Smokey Joe’s Business Bar with a fistful of fresh promotional material and a visible sense of pride and excitement.
Tim’s business team had been working on a new Logo Design for what felt like months or even years.
Some of the fellow business owners down the bar had been secretly taking bets on when exactly Tim’s new logo would be finished.
Others had been taking bets on whether it would ever be finished at all.
Tim’s line of business was supplying accessories for tortoises, so maybe it was fitting in a way that his new logo was destined to become the most slowly-developed design in history.
But now the waiting was over, and a crowd of onlookers gathered round to finally cast their eyes for the first time on the new Logo Design for Tim’s Tortoise Trimmings.
Sadly, there were no gasps of delight or whoops of appreciation.
After a few seconds, everyone made their polite excuses and congregated back round the electronic pub quiz machine to exchange hushed whispers on why the logo was such a disappointment.
Despite the fact that this business logo had been stuck in development hell for so long, the final result was still a massive failure and included a string of very common mistakes which have been ruining potential Logo Designs for far too long now.
A good Logo isn’t just a graphic or a pretty design or a tagline or a memorable picture.
It should be a professionally-crafted personality profile of yourself, your business, your products, or your services.
Here’s where so many amateur attempts go horribly wrong…