7 reasons why Referral Fridge Magnets are brilliant at pulling in new customers.
Here’s a shiny new idea from the Martin Print Thinktank which is getting a lot of our clients pretty excited.
It costs very little, is dead easy to set up, and it gives your business a simple long-term strategy for acquiring tons of good customer referrals.
So let’s talk about Referral Magnets and how they’re already helping our clients to reach out to new customers easily and quickly…
Here’s the concept in a magnetic nutshell;
Hand out two or three Referral Fridge Magnets to existing customers with every sale.
The Magnets will usually promote a special introductory deal or discount for their friends.
Your existing clients slap the Magnets onto their fridge for safe-keeping until they have an opportunity to pass on this welcome gift to a friend.
It sounds so simple.
But here are some of the reasons why such a simple concept works so brilliantly…
Continue reading “HOW TO ATTRACT TONS OF REFERRALS WITH MAGNETS.”
Tips and pointers on how to snap the perfect portrait for your Business Cards and Marketing Material.
Hmm. Oh dear, I think we should maybe try that one again…
Have you ever considered using a portrait picture on your Business Cards or other marketing materials?
Are you currently using a photograph which perhaps doesn’t quite convey the best impression to your customers?
A good portrait photograph can help to add a personal touch to your marketing and reveal the friendly human face behind the business.
Unfortunately, there’s one big problem.
There are so many ways of getting it hideously wrong…
What kind of pose should you strike? Is it ok to smile? Should you show your teeth or keep your mouth shut? What do you wear? Is it ok to cross your arms or should you be clutching a prop? How do you set up the background and lighting for the best effect?
Whether you’re planning on hiring a professional photographer or having a go at taking the perfect snapshot yourself, here’s everything you need to know about capturing a great Portrait Picture…
Continue reading “HOW TO TAKE A GREAT PORTRAIT PICTURE”
The smartest and simplest way to boost business loyalty and rapidly increase the frequency of your customer visits.
Get your customers to feel a genuine sense of loyalty and connection to your business.
Get them to only think about your business whenever they need the products and services you deliver.
Get them to visit your business more frequently and spend much more every year.
WHAT YOU WILL NEED:
A set of Loyalty Reward Cards.
A custom Self-Inking Stamp.
A simple idea.
A bowl of Froot Loops (optional).
Can it really be that easy?
The quick answer is yes.
Loyalty Reward campaigns are dead easy to set up and work brilliantly.
And they’re not just for coffee shops and bars, either.
Pretty much any smart business can take advantage of this super-strategy and deliver a compelling incentive to get your customers coming back frequently to collect their stamps and claim their reward.
Continue reading “REWARD YOUR CUSTOMERS WITH CREATIVE LOYALTY CARDS”
Opening up the very best Direct Mail marketing campaigns of all time.
You have mail.
Not just a boring old email, though. We get way too many of those every day.
I mean proper mail.
A package or Flyer or surprise gift that you can physically hold in your hand.
That’s got to be more interesting and intriguing than yet another bunch of emails popping up on your screen.
Some business owners may believe that the digital revolution has rendered Direct Mail marketing campaigns redundant.
It’s certainly a bit cheaper and easier to fire off a few quick emails to your leads and customers.
But this is the exciting thing about Direct Mail marketing today.
Not many people can be bothered to do it anymore. Which means that your beautiful slice of post is going to stand out even more in the mailbox.
This is your golden opportunity to deliver something refreshingly real and tactile.
Introduce yourself and your business. Communicate a key message. Promote a valuable offer.
The very best Direct Mail campaigns are often a combination of creative thinking, gorgeous design, and crystal-clear messaging.
Get in touch if you’d like a team of professional graphic artists to help brainstorm your next project.
In the meantime, here’s a small showcase of some of the most brilliant examples of Direct Mail marketing from all over the world…
Continue reading “SIMPLY AMAZING DIRECT MAIL”
Lightbulb Business Formula:
Increase the Frequency of Your Customer Visits with Amazing Email Marketing.
Brace yourself. Epic article alert.
Grab another cup of coffee and some more cupcakes if required.
You may have already absorbed some pretty meaty stuff in this series of articles on The Lightbulb Business Formula .
But now we’re moving into to the really juicy and clever stuff.
Over the last two articles, we’ve discussed – at pretty epic length – a whole feast of tips and pointers on how to get more customers.
Now we’re seriously going to get those figures rising in another area on your Growth Analysis Calculator.
We’re going to take a look at how to get these new customers to come straight back instead of forgetting all about you after their very first visit.
In particular, we’re going to be looking at how you can get your customers to frequently return again and again by building amazing email marketing campaigns.
Continue reading “HOW TO GET YOUR CUSTOMERS COMING BACK FOR MORE”
Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.
I like things that do exactly what they say on the tin with minimum waffle.
We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.
Here are 7 of the most effective ways to get more customers every year, including:
Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.
(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)
Continue reading “7 BRILLIANT WAYS TO GET MORE CUSTOMERS”
LIGHTBULB BUSINESS FORMULA Part 2
Pop-Ups, Anti-Bounces, Mailing Lists, and Getting More Customers.
How do you get more new customers every year for your business?
Is your business even a business without a Mailing List?
And just how annoying are Pop-Ups and Anti-Bounces to your readers?
If you’ve read the first part of my Lightbulb Business Formula, you may already have had a play with your free Growth Analysis Calculator.
(If not, then don’t panic! You can still download your Growth Analysis Calculator here, and read the first part of the formula again for full instructions.)
Your calculator will hopefully have revealed to you how you can make a huge difference to your overall Revenue by simply making small improvements to four key areas.
In the following two Blog articles, I’ll be looking in detail at how to improve the first of those four key areas:
How to Get More Customers!
Continue reading “HOW TO GET MORE ATTENTION FOR YOUR BUSINESS”
What’s the difference between Gloss and Matte Lamination anyway?
Here’s an idea for your next set of Business Cards.
Look out for the cheapest possible option on the planet – maybe one of those free deals with inflated postage costs – and end up with a set of flimsy cards that lasts about 5 minutes and impresses absolutely nobody.
You can save an extra bit of time here by just tossing all the cards in the bin as soon as they arrive, as this will save all your recipients having to do it later on.
It seems a shame, though.
Here’s a chance to impress your leads with something professional, stylish, and out of the ordinary. Let’s not waste it.
So, here’s a better idea;
Get a good set of thick business cards produced on sturdy stock and then consider the lamination and finishing options that will best represent your business.
But should you go for Gloss or Matte Lamination? What’s the difference anyway?
And what type of finishing effect will work best for you?
Let’s take a look at some of your options.
Continue reading “A DEEPER LOOK AT LAMINATION ON BUSINESS CARDS”
How to craft the perfect slogan for your future marketing.
How do you spot a great Tagline?
You know one when you read one.
A tagline is that short phrase following a company’s name which helps to identify the product, service and personality.
It’s a funky one-line snippet that stays in the consumer’s mind when they’re looking for your kind of product or service in the future.
“They melt in your mouth, not in your hands.”
Remember that one for M&M’s?
For years, happy kids popped the colourful chocolates in their mouths and then showed their clean hands to their parents.
Every time you saw the M&M logo, that line echoed in your mind.
You are always reminded that not only are M&M’s a chocolate treat, but they have a candy shell that won’t smudge up the face, fingers and clothes of your kids.
So, how do you craft a great tagline for your own business?
If you’re building and developing your company brand with a view to launching some incredible marketing campaigns, it’s definitely something to think about long and hard.
Continue reading “WHY YOUR BUSINESS NEEDS A GREAT TAGLINE.”
Check out the brand new Ultimate Guide to discover EVERYTHING you need to know from start to epic finish.
How amazing is your Business Card?
Maybe you’ve got a pretty good set at the moment, or perhaps you’ve handed out some fairly decent and original cards in the past.
But have you ever produced the perfect set of Business Cards that ticks every single box?
Hmm. It’s actually quite a long list of boxes that need to be ticked for a truly stunning Business Card that works on every possible level.
But here’s a bit of helpful good news;
The brand new and totally free Ultimate Guide to Amazing Business Cards covers every step of the process from initial concepts through graphic design to final printing.
Continue reading “MAKE YOUR BUSINESS CARD AMAZING”