Lightbulb Business Formula:
Get More Customers and Demand Even More Attention for Your Business.



I like things that do exactly what they say on the tin with minimum waffle.

We’ve got a fair bit to get through in this Blog article, and I’m sure you already know why we’re here because the headline says it all.
So let’s cut to the chase.

Here are 7 of the most effective ways to get more customers every year, including:

Why Referrals are MASSIVE news.
How to give your business a Makeover.
Grow a bigger audience on Social Media.
How to get Blogging and become an expert in your field.
Why you need to target your audience right from the beginning.
Getting right back to basics.
How to advertise smarter.

(By the way, that bit about cutting to the chase with minimum waffle is a pretty good tip in itself, so we could really say that this article contains 7 and a half brilliant ways to get more customers, but that would probably be…aaargh! Waffle Alert! Roll VT!)

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How The LightBulb Business Formula works PLUS download your free Growth Analysis Calculator.

The secret Business Formula That Helps Your Business Grow.I’ve got a brand new Tool for you to play with…

It’s right here, all ready for you to download (and perfectly safe, I promise!)

You can have a little look at it now, but don’t go wandering off too far on your own just yet.
You might get a little bit lost, and I’ve got a tiny bit of explaining to do.


What will this tool do?

It’s a Growth Analysis Calculator.
Sounds a bit complicated and weird?
It’s honestly not. It’s actually very simple.

You input just four figures relating to your business.
You will then see your projected Revenue Per Year and Revenue Per Customer LifeCycle.
Here’s where we get to the really fascinating bit…


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Why you’re missing a MASSIVE marketing trick if your business is avoiding Facebook Ads.

The beginner’s guide to getting started with Facebook Ads.Got a Facebook business page?

Spend lots of time on Facebook?

Waste far too much time getting involved in petty arguments with people you haven’t even seen for 20 years?

Invested time and a modest budget in exploring the staggering potential of Facebook Ads?
Che…..no? Really?

It’s actually quite surprising how many business owners with a Facebook page haven’t really bothered much with paid Facebook Ads.

Down at The Invisible Entrepreneurs Society (rubbish society, hopeless individuals, great free pancakes), most of the business owners there devote a lot of effort into Facebook, but devote practically nothing to Facebook Ads.

They’re missing out on a massive trick.
Here’s why…


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Getting to grips with Internet Trolls AND genuine criticism of your services.

 How to deal with internet trolls and bad online reviews of your business.Everyone’s a critic.
But are you handling any online criticism of your business and services in the most productive way?

Are you making a clear distinction between valid criticism and blatant Trolling?

Is it ever ok to delete critical messages or negative feedback on Social Media?

And are you responding to criticism in a professional and effective manner, or do you end up getting bogged down in long-winded online feuds?

Arming myself with a red hot poker (just in case), I’m heading out into the darker corners of Cyberspace today in search of the right answers…

Of course, online criticism is a very contemporary problem.
Way back in the mists of time, not that many disgruntled customers would have bothered to summon up the vast energy levels required to actually pick up the telephone and make a complaint.

Taking things one step further, I would imagine that hardly anybody at all would have been willing to march up and down the streets with a giant megaphone in a bid to air their grievances with as many other people as possible.

That last idea might sound a bit silly and over-the-top, but it’s not a million miles away from what unhappy customers can do today.
It now takes barely any effort at all to leave a scathing online review of a business, or type a quick negative comment.
There’s no longer any need to worry about face-to-face confrontation, potential awkwardness, or even just very basic everyday etiquette.

Nope. These days, we can just quickly upload our opinions into Cyberspace and put our negative words on very public display.
Dead easy.
Maybe even slightly too easy…

Continue reading “DON’T FEED THE DAMN TROLLS!”

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Seven super-quick tips to keep your business information secure on Facebook.

PROTECT YOUR FACEBOOK BUSINESS PAGE. Seven super-quick tips to keep your business information secure on Facebook.How safe is your Facebook business page?

With over 11 million Australians using Facebook every single day, it’s becoming quite a worry that so many of us are slipping into bad habits and ignoring the few simple steps we can take to protect our accounts.

It’s an even bigger worry when Business Page owners get careless with security and end up putting all manner of sensitive information at risk.

I know of one respected insurance broker who left his mobile phone unattended and unsecured on a table in a bar, as he wandered off to quickly greet a friend.
He realised very quickly afterwards that his phone had been stolen.
But it took him a little bit longer to figure out that his Facebook page had also been stolen as a direct result!

From his unlocked phone, someone had taken the time to change the name of his popular business page to Mickey Mouse’s Insurance Swindle and then sent out loads of frankly offensive posts to all the loyal page followers.
I’m not sure that his Social Media presence ever fully recovered from the incident.
But he certainly learned to be a bit more careful with his next mobile phone.

That may seem like a wacky example, but there are all kinds of other serious implications if you get too casual with Facebook security.
You effectively risk losing control of your Facebook page, and giving away access to your advertising campaigns, billing, private messages, and any other sensitive information contained within your account.

The good news is that it’s quick and easy to stay safe on Facebook.
Are you following all seven simple steps below to protect your own Business Page?


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Is Twitter gearing up to drop the 140-character limit in your Tweets?

A LONGER TWEET? Is Twitter gearing up to drop the 140-character limit in your Tweets?Rumours and speculations have been spreading around the Twittersphere in hushed whispers over the last month.

And this time I’m relieved to say that they had nothing at all to do with the alleged leaked photographs of the Scooby Doo wallpaper in my office.

The latest rumour is that Twitter could be getting ready to ditch the 140-character limit from your Tweets.
And unlike the Scooby Doo wallpaper scandal, it does appear as if these particular rumours could well turn out to have some substance behind them…

But is this potentially huge new development something to be welcomed or feared?

How exactly is Twitter likely to implement such a drastic change, and could it have a huge impact on your business tweeting?

And in the meantime, how can you currently ‘cheat’ the 140-character limit with very little effort?

Continue reading “A LONGER TWEET?”

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Why you could lose out on BIG results by not setting deadlines in your business marketing.

Why you could lose out on BIG results by not setting deadlines in your business marketing.Hurry! Hurry! Hurry!
You only have the rest of your life to read this Blog article!
Act NOW before it’s too late!

No, wait, that doesn’t quite work, does it?
I think we may possibly require something that creates just a little more urgency…

But are you creating urgency in your own business marketing by setting out clear and genuine deadlines?

There was definitely a degree of urgency in Old Bert’s behaviour today.
He’d just heard that the local Sweet Pastry Shop was offering half-price Banana Nut Muffins until 2pm this afternoon.

Old Bert is not one to miss out on a good bargain.
I’ve never seen him move so fast in all my life.
He raced out of the Martin Print office so quickly that I didn’t get the chance to tell him that the offer was actually running yesterday.
I really don’t think I want to be here when he gets back…

But it’s fair to say that owners of smaller businesses can often have a relaxed attitude to setting deadlines and expiration dates for offers.


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But how many of your prospective customers will walk away without ever discovering the truth?

Your business is excellent! But are you explaining this in the right way to your potential customers?“I know that I run a truly outstanding business!
But why am I finding it so hard to convince my potential customers of this?
Most of them just seem to go with cheaper prices and lower quality elsewhere without ever even realising what they missed out on!
What am I doing wrong?”

It’s a common cry for help.
This particular one came from a business owner called Alex who was venting his feelings in my direction this week down at Smokey Joe’s Business Bar.
A bit weird and unexpected, really.
I’d only asked him if he had any loose change for the jukebox.
But there you go.

Here’s the thing.
I know Alex runs an amazing business.
His products and services are genuinely excellent. He puts his closest competitors to shame. He should rightly be hailed as the number one name in his field.

He should also be charging a lot more to reflect the quality of his services.
And the customers should be battering down his door to pay him this money!

But that’s just not happening.
Alex just doesn’t seem to be convincing his potential clients that his business is awesome.

Continue reading “YOUR BUSINESS IS AWESOME!”

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How the three latest Facebook updates could impact your Business Page.

How the three latest Facebook updates could impact the post reach and referral traffic from your Business Page.The latest updates from Facebook could potentially see a further decline in your post reach and referral traffic.

But what exactly are these three brand new updates and what do they mean for your Facebook Business Page?

There was definitely a sinking feeling down at Smokey Joe’s Business Bar when we first heard the announcement on new updates from Facebook which will change how content is delivered to the user’s news feed.

Even before we’d heard any of the details, we instinctively knew that it was going to be bad news for Business Page owners.
It always is.
I can’t remember the last announcement from Facebook which included any good news for Business Pages.

One business owner in the bar was still happy to admit that he was intrigued, though.
“I’ll be fascinated to see how they can make my post visibility go any lower than it already is!” he howled.

As the details were slowly revealed to us, it unfortunately looked as if our instincts had been right.
It certainly punctured the mood in the bar.
Such a shame after the pirate-themed Karaoke competition had gone down so well, too.

The new updates were officially unveiled in a new Facebook Blog post written by Product Manager Max Eulenstein and User Experience Researcher Lauren Scissors.

Most of the big changes relate to balancing the news feed content between posts from personal friends and ‘pages’.
As you can probably already imagine, it’s the ‘pages’ which are now walking away with a tougher deal and less visibility.

So let’s take a closer look at each of the three new updates in turn…


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Why failing to accurately identify your target audience is bad for your business.

How well do you know the character behind your typical customer? And why is it so important for a smaller business to accurately identify and understand your own target audience?You can’t please all the people all the time….can you?

A particularly ambitious business owner may well believe that his or her target audience is absolutely everybody on the planet!
And you can hardly blame an entrepreneurial spirit for thinking big.

But in the ongoing battle between corporate giants and smaller businesses, are we really in a position to make such a strategy work?
Or should we be adopting a different and far more focused approach?

In short, do you really know exactly who your customers are?

Down at Smokey Joe’s Business Bar last week, I was with a group of Small to Medium Sized Business owners.
I’m talking about the sizes of the businesses, not the sizes of the people.

We were gathered around a table drawing up detailed character profiles of our perfect ‘typical customer’.
I’m not quite sure now how or why we started to do this.
I suspect it had something to do with the Electronic Quiz Machine getting taken away for repairs on that day.

A few of us really got into the spirit of things and were able to draw up quite convincing profiles of our specific target audiences.
I’d like to think that my own profile for the perfect Martin Print customer – in search of premium-quality printing and results-driven design to boost their business marketing – was pretty detailed and accurate.
Although I now think I may have used the wrong colour for the hair.


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