What’s the difference between Gloss Laminated and Matte Laminated Business Cards?
A respectable business needs a good set of thick business cards produced on sturdy stock.
But should you go for Gloss or Matte Lamination?
What’s the difference anyway?
And what type of finishing effect will work best for your business designs?
Let’s take a look at some of your options.
Why Laminate At All?
You might wonder why you should even make a choice between gloss or matte lamination; after all, what’s wrong with no lamination at all?
Well, uncoated business cards actually have a number of disadvantages. For one, they can be literally rough around the edges, making for a slightly unpleasant experience when you hand over your cards to your recipients.
Uncoated card stock may also soak up extra ink, adding extra time and expense to what many think of as the cheaper business card option.
Such card stock is also unpredictable in how fast it dries, which can have a negative impact on your completed set if you go with a cheap print shop.
Considering that your business card is an extension of your brand and serves to remind potential clients of your services and availability, it is vital to laminate your business cards to achieve the most reassuringly professional look and feel.
What’s the difference between Gloss and Matte Lamination?
One of the big benefits of Glossy Business Cards is they are durable.
The gloss on the cards helps make them thicker and less susceptible to dust, moisture, and everyday wear. This means your clients and prospective clients can hold onto your information longer, which may lead to a longer business relationship.
Of course, the primary benefit of glossy business cards is that they are eye-catching.
It’s no good having longer-lasting business cards if the design is quickly forgotten or nobody feels a great urge to keep them handy.
The Glossy Finish immediately stand outs from other business cards which helps to give you a dramatic edge over your competitors.
Matte Laminated Cards are the opposite number of glossy cards.
These business cards have a smooth and deliberately non-glossy appearance, and come packed with their own specific benefits.
Depending on your design and approach, the smooth look of a matte finish can make these cards appear more stylish than their glossy rivals.
These cards are also softer, making them easier for potential clients to handle, and delivering a more tactile experience.
Additionally, matte lamination can help artwork on the backside of the business card to stand out, helping to add an extra dollop of funky style to what would otherwise be a plain card.
If you’re unsure which type of lamination would work best for your particular design, just give me a shout via Live Chat at the bottom of this page so that our printing boffins can help you reach the right choice.
For example, Metallic Foiling can help to add metallic detail (such as gold or silver) to any part of the business card.
Whether you want the entire card to shimmer gold or to simply add some subtle foil highlighting to specific important elements, this is a truly effective finishing effect.
Another popular and highly-polished finishing option is Raised Ink which helps the words on your card to quite literally stand out, making customers want to reach out and touch the text. Embossing or Debossing lets you create a similar effect with other parts of the card, such as giving one of the images or the logo on your card a three-dimensional appearance.
Using Spot UV lets you have the best of both worlds by adding super-glossy elements to specific parts of an otherwise non-glossy card, allowing you to choose what should stand out.
Finally, you can make your business cards literally one-of-a-kind by creating your card in a Special Die-Cut Shape. This allows you to forgo the boring old traditional business card format and create cards in a variety of shapes and styles that could are unlikely to be forgotten.
There are as many different options for business cards as there are business people.
With the right planning, it’s possible to create something that perfectly represents both your personality and your brand.
Don’t settle for allegedly super-duper value cards in which the cost of the postage is worth twice as much as the card stock.
Give your business the four edges that it deserves…
For more in-depth advice on every single aspect of the design and print process, check out Martin’s Ultimate Guide to Business Cards which is jam-packed with golden nuggets of wisdom and helpful slices of advice which you may not have considered until now…